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Matcha Market Trends

Report ID: GMI2201
Published Date: Oct 2023
Report Format: PDF

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Matcha Market Trends

The rising consumer focus on sustainable and ethically sourced products will prove beneficial for the market growth. This has prompted matcha producers to adopt responsible and transparent sourcing practices. The rising pervasiveness of certifications, such as organic and Fair Trade for attracting environmentally and socially conscious consumers will also add to the product adoption.

Authors: Kunal Ahuja, Sarita Bayas

Frequently Asked Questions (FAQ) :

The market size of matcha is estimated to record more than 8% growth rate up to 2032, due to surging popularity of ready-to-drink beverages as well as pre-packaged products worldwide.

The pan-fried production technology is anticipated to witness significant gains from 2023 to 2032, driven by the high demand for variety of tea flavors with added nutritional properties, such as selenium, zinc, vitamin C, magnesium, vitamins, and fibers.

North America matcha industry size is poised to witness appreciable CAGR between 2023 and 2032, due to the surging preference for nutritional health drinks owing to the emerging fitness trends.

Some of the major matcha firms include Sun Time Tea Company, Vivid Vitality, Mizuba Tea Company, Tea’s Me Company, Kissa Tea GmbH Company, ITO EN Ltd, Aoi Tea Company, Matcha Maiden, Aiya America, Shaanxi Dongyu Tea, DoMatcha, Midori Spring, Encha, and Ippodo Tea.