Hotel Franchise Market Trends

Hotel Franchise Market Trends

The escalating technology adoption for streamlining operations, enhancing guest experiences, and optimizing bookings is another emerging trend driving the market growth. Franchise hotels are increasingly deploying contactless check-in and check-out processes to allow guests to use mobile apps for keyless entry and transactions. The integration of smart room technology is urging guests to control various aspects of their room, such as lighting, temperature, and entertainment, through mobile apps and in-room devices.
 

The influx of AI-powered chatbots and virtual assistants is also automating customer service in handling inquiries, providing information about the hotel, and assisting with bookings. To cite an instance, in April 2023, Hilton deployed a new cloud-based hotel technology platform, Property Engagement Platform (PEP) for streamlining operations and addressing guest and team member needs.