Hotel Franchise Market Share

Hotel Franchise Market Share

Marriott and Hilton hold a major market share of over 15% in the hotel franchise industry. Leading companies operating in the hotel franchise industry are constantly engaging in various growth-based strategies, including partnerships, investments initiatives and acquisitions to reinforce their market footprint. For instance, Accor, a major international hospitality group managing a variety of hotel brands in different segments, is developing a unique know-how in boosting hotel performance while vigorously working on accelerating its sustainable growth.
 

These industry giants are increasingly focusing on offering diverse brand portfolios, catering to various market segments ranging from luxury to budget accommodations. Marriott, for instance, has been actively promoting its Bonvoy loyalty program, providing guests with personalized experiences and exclusive perks, while Hilton has emphasized sustainability initiatives to align with the growing eco-consciousness of travelers.
 

Hotel Franchise Market Companies

Major companies operating in the hotel franchise industry are:

• Hilton
• Hyatt
• IHG
• Marriott
• Radisson
• Red Roof Inn
• Richmond
• Wyndham