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The hops industry is experiencing numerous notable trends and analyses, mostly driven by the craft beer expand, increasing customer preference for unique and diverse flavors, and rising demand for organic and natural ingredients in brewing. Craft breweries are looking for new hop categories to differentiate their products, which has resulted in an increase in aroma and experimental hop varietals. Furthermore, worldwide health and wellness trends have increased interest in low-alcohol and non-alcoholic beer, driving up demand for hops in these products.