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Home Fragrance Market Trends

Report ID: GMI8231
Published Date: Feb 2024
Report Format: PDF

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Home Fragrance Market Trends

There is an increasing demand for home fragrance products that incorporate natural and sustainable ingredients. Consumers are increasingly favoring eco-friendly options, leading companies to develop products with plant-based, organic, or sustainably sourced materials. Home fragrances are not only sought for their pleasant scents but also for their perceived wellness benefits. Aromatherapy blends and products that promote relaxation, stress relief, and mood enhancement have gained traction. Essential oils and natural extracts with therapeutic properties are often featured in such products.

Smart home devices, such as diffusers that can be controlled via smartphone apps, are becoming more common. This allows users to adjust settings remotely and create personalized schedules for fragrance diffusion. Consumers are increasingly favoring minimalist and aesthetically pleasing packaging designs. Brands have been investing in visually appealing packaging to attract customers who value not only the fragrance itself but also the overall presentation of the product.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The home fragrance industry was valued at USD 10 billion in 2023 and is anticipated to register a CAGR of over 5.5% between 2024 and 2032, driven by the increasing interest in home decor and interior design.

Scented candles segment of home fragrance industry was worth USD 4 billion in 2023 and is anticipated to grow through 2032, as they serve a dual purpose by providing both visual and olfactory enjoyment.

North America home fragrance industry held 30% revenue share in 2023 and is poised to grow rapidly till 2032, driven by growing demand for eco-friendly and sustainable home fragrance products.

Blyth Inc., Candle-lite Company, Colgate-Palmolive Company, Henkel AG & Co. KGaA, Illume, Johnson & Johnson, L Brands, Lampe Berger, Nest Fragrances are some of the major industry contenders.