Home Fragrance Market Share

Home Fragrance Market Share

The market is highly fragmented in nature due to the presence of numerous local and global players across the globe. In 2023, the above list of dominant market players collectively held around 15%-20% market share. These players are involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.

Home Fragrance Market Companies

Major players operating in the home fragrance industry include:

• Blyth Inc.
• Candle-lite Company
• Colgate-Palmolive Company
• Henkel AG & Co. KGaA
• Illume
• Johnson & Johnson
• L Brands
• Lampe Berger
• Nest Fragrances
• Newell Brands
• P&G Prestige
• Reckitt Benckiser Group plc
• Revlon, Inc.
• S.C. Johnson & Son, Inc
• The Estee Lauder Companies Inc.