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Home Fragrance Market Share

  • Report ID: GMI8231
  • Published Date: Feb 2024
  • Report Format: PDF

Home Fragrance Market Share

The market is highly fragmented in nature due to the presence of numerous local and global players across the globe. In 2023, the above list of dominant market players collectively held around 15%-20% market share. These players are involved in strategic endeavors, such as mergers & acquisitions, facility expansions & collaborations, to expand their product portfolios, extend their reach to a broader customer base, and strengthen their market position.


Home Fragrance Market Companies

Major players operating in the home fragrance industry include:

  • Blyth Inc.
  • Candle-lite Company
  • Colgate-Palmolive Company
  • Henkel AG & Co. KGaA
  • Illume
  • Johnson & Johnson
  • L Brands
  • Lampe Berger
  • Nest Fragrances
  • Newell Brands
  • P&G Prestige
  • Reckitt Benckiser Group plc
  • Revlon, Inc.
  • S.C. Johnson & Son, Inc
  • The Estee Lauder Companies Inc.
Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The home fragrance industry was valued at USD 10 billion in 2023 and is anticipated to register a CAGR of over 5.5% between 2024 and 2032, driven by the increasing interest in home decor and interior design.

Scented candles segment of home fragrance industry was worth USD 4 billion in 2023 and is anticipated to grow through 2032, as they serve a dual purpose by providing both visual and olfactory enjoyment.

North America home fragrance industry held 30% revenue share in 2023 and is poised to grow rapidly till 2032, driven by growing demand for eco-friendly and sustainable home fragrance products.

Blyth Inc., Candle-lite Company, Colgate-Palmolive Company, Henkel AG & Co. KGaA, Illume, Johnson & Johnson, L Brands, Lampe Berger, Nest Fragrances are some of the major industry contenders.

Home Fragrance Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 250
  • Countries covered: 22
  • Pages: 387
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