Heavyweight Motorcycles Market Analysis

Heavyweight Motorcycles Market Analysis

To get key market trends

  Download Free Sample

The cruiser segment accounted for 30% of the heavyweight motorcycle market share in 2022. The rising popularity of the newly launched cruiser motorcycles can be attributed to the fusion of iconic aesthetics and a comfortable riding position. For instance, in April 2023, Harley-Davidson India unveiled the 2023 Fat Bob 114 for the Indian market; the motorcycle accounted for a starting ex-showroom price of USD 26,069.4. This latest iteration of the Fat Bob 114 was offered in a sole variant and presented in three distinct colors.
 

Notably, the pricing of the motorcycle varies based on the chosen paint theme. Moreover, the laid-back & ergonomic riding posture of cruisers ensures enhanced comfort during extended rides, thereby catering to those prioritizing a relaxed & enjoyable journey. This combination of style & comfort propels the enduring allure of cruiser motorcycles.
 

The 600cc segment recorded more than 58% of the heavyweight motorcycle market share in 2022. The blend of performance & accessibility will drive the appeal of 600cc motorcycles in the market. These bikes, positioned as versatile options, offer a balanced power-to-weight ratio, making them suitable for both skilled & new riders. This accessibility to various skill levels contributes to a wider customer base. Their performance capabilities also strike a balance between urban commuting and highway cruising, thereby adding to product allure for the enthusiasts seeking a well-rounded riding experience.
 

Asia Pacific heavyweight motorcycles market held over 30% of revenue share in 2022. Economic growth in countries including India, China, and other Southeast Asian nations strengthened the market by expanding the purchasing power of the middle class population. This augmented the affordability of premium motorcycles for a broader range of individuals, who are aligning with the changing lifestyles marked by urbanization and a desire for recreational activities. As urban environments become more congested, individuals will seek efficient & enjoyable ways to navigate, further driving the demand for heavyweight motorcycles that offer both convenience & leisure, propelling market size.