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Hair Scrunchies Market Trends

Report ID: GMI8230
Published Date: Feb 2024
Report Format: PDF

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Hair Scrunchies Market Trends

Growing demand for hair scrunchies made from sustainable and eco-friendly materials, aligning with the broader consumer trend toward sustainable fashion. Increasing interest in personalized and customizable scrunchies, with options for various colors, patterns, and even monogramming or embroidery. Rise in popularity of luxurious materials such as velvet and silk for scrunchies, offering a more elegant and sophisticated look. Incorporation of sporty and athleisure styles in hair scrunchies, catering to consumers who seek functional yet fashionable accessories for active lifestyles.

Continued popularity of retro and nostalgic designs, with scrunchies inspired by styles from the 80s and 90s. Vintage-inspired patterns and colors remain in demand. The emergence of oversized or statement scrunchies, providing a bold and eye-catching accessory that can be worn as a focal point in hairstyles. Increasing interest in handmade or DIY scrunchies, with tutorials and materials available for consumers to create their own unique accessories.

Authors: Avinash Singh , Sunita Singh

Frequently Asked Questions (FAQ) :

The hair scrunchies industry was valued at USD 27 million in 2023 and is anticipated to register a CAGR of over 5.4% between 2024 and 2032, driven by changing fashion trends and the cyclical nature of retro styles.

Fabric segment held the dominant market share worth USD 17 million in 2023 and is anticipated to grow through the years, owing to the comfort and softness offered by these scrunchies.

North America hair scrunchies market held a revenue share of 23% in 2023 and is expected to grow substantially till 2032, owing to their inexpensive nature.

Claire's Stores Inc., Emi Jay, Inc., Etsy, Inc., Forever 21, Inc., Goody Products, Inc., Invisibobble GmbH, Kitsch, LLC, L. Erickson USA, Inc., Madewell (J. Crew Group, Inc.), Mimi's The Look, LLC are some of the major industry contenders.