Home > Consumer Goods & Services > Apparel, Footwear and Accessories > Fashion Accessories > Hair Scrunchies Market
Hair Scrunchies Market size was valued at USD 27 million in 2023 and is anticipated to register a CAGR of over 5.4% between 2024 and 2032. Changing fashion trends and the cyclical nature of retro styles have led to the resurgence of hair scrunchies as popular accessories.
Hair scrunchies come in various colors, patterns, and materials, providing a versatile accessory that complements different outfits and styles. Hair scrunchies are often perceived as a more comfortable alternative to traditional hair ties or elastics, as they are softer on the hair and reduce breakage. Scrunchies are gentler on the hair shaft, reducing the risk of damage and breakage compared to tighter hair ties or elastics.
Influencers and celebrities often showcase and endorse hair scrunchies, leading to increased visibility and adoption among their fan base. Hair scrunchies appeal to a wide range of age groups, from young girls to adults, contributing to their widespread adoption across demographics.
Report Attribute | Details |
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Base Year: | 2023 |
Hair Scrunchies Market Size in 2023: | USD 27 Million |
Forecast Period: | 2024 - 2032 |
Forecast Period 2024 - 2032 CAGR: | 5.4% |
2032 Value Projection: | USD 43 Million |
Historical Data for: | 2018 - 2023 |
No. of Pages: | 387 |
Tables, Charts & Figures: | 250 |
Segments covered: | Material, price range, size, color type, region |
Growth Drivers: |
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Pitfalls & Challenges: |
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The market may become saturated with numerous brands and products, leading to intense competition. New entrants may find it challenging to differentiate themselves. Fashion trends are dynamic, and the popularity of specific accessories, including hair scrunchies, can be influenced by rapid shifts in consumer preferences.