Fruit Concentrate Puree Market Trends

Fruit Concentrate Puree Market Trends

There is a growing inclination towards exotic and tropical fruit flavors, reflecting consumers' adventurous palates and the desire for unique taste experiences. For instance, as per an article by Krishi Jagran, the popularity of exotic fruits is rapidly surging among Indians, with a remarkable 96% rise. While traditional favorites like bananas and apples maintain the stronghold, there is a notable shift toward the consumption of exotic and rare fruits such as kiwi, dragon, passion, and durian. Mango, passion fruit, and guava concentrates, among others, are gaining traction. This aligns with the broader trend of global flavor exploration in the food & beverage industry.
 

Furthermore, health and wellness considerations are driving a surge in demand for natural and organic fruit concentrate purees. ADM's report emphasizes that 55% of consumers worldwide actively search for product health claims tailored to their individual requirements. With consumers increasingly prioritizing clean-label products, there is a notable shift away from artificial additives and preservatives. Manufacturers are responding by offering organic and non-GMO options, tapping into the trend of conscious & nutritious consumption.  A more health-centric and transparent approach in product offerings will stimulate the market growth pace.