Frozen Bakery Market Analysis

Frozen Bakery Market Analysis

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Based on recipe, the frozen bakery market share from the bread segment is estimated to reach USD 31 billion by 2032, owing to expanding fast-food chains that require a huge amount of bread for their products. Furthermore, modern sedentary lifestyles are promoting the creation of new functional food products to meet changing consumer demands, which is expected to favor the market growth. In January 2023, Australian bakery supplier Suprima Bakeries launched its Artisan Frozen Dough line to save bakers time by allowing them to modify their menu offerings and serve different types of bread throughout the week.
 

As per product, the frozen bakery market from the fully baked segment is poised to exhibit robust growth at 6% CAGR through 2032, attributed to the quick preparation of these items, which allows bakers and restaurants to establish an efficient supply chain. Furthermore, the mounting demand for bakery products among health-conscious consumers has increased the sales of fully baked goods such as gluten-free bakery items, wholegrain or multigrain bread, and products made of organic ingredients. The frozen pizza market value is likely to cross USD 37.9 billion by 2032.
 

By end-user, the online channels segment will grow at 7.5% CAGR during the forecast timeline, due to the increasing sales of frozen bakery goods through online distribution channels resulting from the COVID-19 impact on consumer purchasing behavior. Moreover, a growing number of supportive policies and initiatives that help frozen bakery product manufacturers to launch online storefronts and increase their sales are likely to propel the market demand. For instance, the American Frozen Food Institute (AFFI), a U.S. trade association for the frozen food sector is designed to provide tools to assist the development of the frozen food & beverage business.
 

Regionally, the Asia Pacific frozen bakery market is estimated to be worth more than USD 18 billion by 2032. Factors including the substitution of the traditional diet with western food, the emerging concept of food as a status symbol, and marketing tactics are aiding the market expansion. Additionally, prominent initiatives by multinational companies to expand their presence in Asia's thriving food sector are anticipated to supplement regional revenue growth. For instance, in March 2022, SwissBake, a leading bakery and culinary ingredient company operating in Asia, announced plans to expand into the frozen foods space.