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Fresh Vegetables Market size was valued at USD 693.1 billion in 2023 and is estimated to grow at a CAGR of 3.3% between 2024 and 2032. Growing awareness of the health benefits of fresh vegetables, including vitamins, minerals, antioxidants, and fiber, drives consumer interest in incorporating more vegetables into their diets. The rise of vegetarianism, veganism, and flexitarian diets has expanded the market for fresh vegetables, as individuals seek plant-based alternatives.
The demand for organic and non-genetically modified organism (non-GMO) vegetables is driven by consumers who prioritize food safety, reduced pesticide exposure, and environmentally friendly farming practices. Organic vegetables are perceived as healthier and more eco-conscious choices.
Report Attribute | Details |
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Base Year: | 2023 |
Fresh Vegetables Market Size in 2023: | USD 693.1 Billion |
Forecast Period: | 2024 to 2032 |
Forecast Period 2024 to 2032 CAGR: | 3.3% |
2032 Value Projection: | USD 890.2 Billion |
Historical Data for: | 2018 to 2032 |
No. of Pages: | 150 |
Tables, Charts & Figures: | 191 |
Segments covered: | Vegetable Type, End-use , Distribution Channel, Region |
Growth Drivers: |
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Pitfalls & Challenges: |
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Fresh vegetables are highly dependent on seasonal factors like weather conditions and temperature. Agriculture is susceptible to pests and diseases that can affect crop yields and quality. Agriculture is susceptible to pests and diseases that can affect crop yields and quality. Thus, the risks associated with fresh vegetables may drive down the acceptance rate, further hampering the business growth.