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Fortified Salts Market Trends

Report ID: GMI1880
Published Date: Nov 2023
Report Format: PDF

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Fortified Salts Market Trends

As health-consciousness grows, consumers are seeking out fortified salts supplemented with essential nutrients such as iodine, iron, and fluoride. This trend aligns with the wider shift towards healthier eating patterns, emphasizing the importance of maintaining nutritional balance in one's diet. Manufacturers are responding to this demand by introducing varied products.

For instance, in October 2023, Canada based Bartek Ingredients Inc. launched a new line of electrolyte and fortification salts, branded as Refortify, at the SupplySide West trade show in Las Vegas. This lineup includes magnesium malate, mono-sodium malate, and mono-potassium malate.

There is focus among brands on offering fortified salt that address the deficiencies and various health concerns. The salts fortified with iodine are gaining traction to combat iodine deficiency. Similarly, salts combined with iron are becoming popular as a solution for addressing anaemia. This trend reflects the industry’s responsiveness to prevalent health issues and the role of salts in alleviating these concerns.

Moreover, developments in food technology and packaging are shaping the fortified salts market dynamics. Manufacturers are exploring innovative ways to fortify salts while assuring product stability and shelf life. Packaging innovations are underway for preserving the nutrient content of the product, ensuring high quality. The technology and packaging R&D will continue to create growth opportunities in the market.

Authors: Kunal Ahuja, Tushar Malkani

Frequently Asked Questions (FAQ) :

The market size of fortified salts will witness a strong growth at over 8% CAGR through 2032, due to the escalating emphasis on addressing nutritional deficiencies such as osteomalacia and iron deficiency.

Household & animal feed application segment will grow at 7.5% CAGR till 2032, owing to increasing consumer awareness in conjunction with a cattle disease outbreak.

Asia Pacific market will show tremendous growth between 2023 and 2032, attributed to the inclination for nutritious food among the rising geriatric population to increase life expectancy.

Tata Chemicals, Compass Minerals, Kutch Brine Chem Industries, Cargill, Sambhar, AkzoNobel, United Salt Corporation, China National Salt Industry, Schweizer Salinen, and Ankur Salt.