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Leading companies in the global fortified salts industry, including Tata Chemicals, are using innovative methods to expand their regional footprint such as strategic partnerships, mergers, and product launches. Tata Chemicals, in particular, is driven by its commitment to offer high-quality, nutrient-enriched salt products. The company's launch, such as the 'Tata Salt' brand, has helped address the health concerns by providing iodized salt to customers, thus contributing to improved public health outcomes. Similar steps are being undertaking by other major companies, namely: