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Facial Tissue Paper Market Trends

Report ID: GMI6360
Published Date: Jul 2023
Report Format: PDF

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Facial Tissue Paper Market Trends

Consumers increasingly preferred facial tissue paper made from recycled materials or sustainably sourced fibers. Manufacturers were investing in eco-friendly production practices and promoting their environmentally responsible products. The COVID-19 pandemic highlighted the importance of health and hygiene, leading to increased adoption of facial tissue paper for personal care. Consumers sought products that promoted cleanliness and prevented the spread of infections.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Global market for facial tissue paper was valued at around USD 10.8 billion in 2023 and is estimated to reach more than USD 19.1 billion by the end of 2032, owing to the increasing awareness of personal hygiene and health.

Virgin pulp held a dominant market share in 2022 and is anticipated to grow at 5.8% CAGR through 2032 as facial tissue paper made from virgin wood pulp is widely used due to its softness and premium quality

The U.S. industry was valued at USD 2.2 billion in 2022 and is anticipated to expand at a significant pace from 2023-2032, attributed to the growing awareness of health and hygiene, especially in light of the COVID-19 pandemic, to ensure cleanliness and personal care.

Kimberly-Clark Corporation, Procter & Gamble Co., Georgia-Pacific LLC, Essity AB (formerly SCA), Svenska Cellulosa Aktiebolaget (SCA), Cascades Inc., Sofidel Group, Kruger Products L.P., WEPA Group, Metsä Group (Metsä Tissue Corporation) among others.