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Facial Tissue Paper Market Size

Report ID: GMI6360
Published Date: Jul 2023
Report Format: PDF

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Facial Tissue Paper Market Size

Facial Tissue Paper Market size was valued at around USD 10.8 billion in 2023 and is estimated to register over 6.5% CAGR between 2024 and 2032. Increasing awareness of personal hygiene and health has led to a growing demand for facial tissue paper as consumers seek convenient and hygienic solutions for nasal hygiene, sneezing, and wiping. Facial tissue paper offers a convenient and portable solution for on-the-go use, making it popular among consumers for use outside the home, in offices, and during travel.

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Aging populations and the increasing number of households with working professionals have influenced the demand for facial tissue paper as it meets the needs of various age groups and lifestyles.

Facial Tissue Paper Market Report Attributes
Report Attribute	Details
Base Year:	2023
Facial Tissue Paper Market Size in 2023:	USD 10.8 Billion
Forecast Period:	2024 to 2032
Forecast Period 2024 to 2032 CAGR:	6.5%
2032 Value Projection:	USD 19.1 Billion
Historical Data for:	2018 to 2023
No. of Pages:	180
Tables, Charts & Figures:	354
Segments covered:	Ply Count, Packaging Type, Application, Distribution Channel, Region
Growth Drivers:	Increasing consumer awareness on personal hygiene Increasing working class population Growing elderly aged population
Pitfalls & Challenges:	Raw Material Price Fluctuations Competition and Price Sensitivity Sustainability Concerns

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The cost of raw materials, such as wood pulp and recycled paper, can fluctuate, affecting the production cost of facial tissue paper. Manufacturers may face challenges in maintaining stable pricing amid raw material price volatility. Consumers are increasingly demanding eco-friendly and sustainable products, including facial tissue paper made from recycled materials or responsibly sourced fibers. The facial tissue paper industry is highly competitive, with numerous brands offering similar products. Price sensitivity among consumers can lead to price wars and margin pressures.

Authors: Kiran Pulidindi, Kunal Ahuja

Frequently Asked Questions (FAQ) :

Global market for facial tissue paper was valued at around USD 10.8 billion in 2023 and is estimated to reach more than USD 19.1 billion by the end of 2032, owing to the increasing awareness of personal hygiene and health.

Virgin pulp held a dominant market share in 2022 and is anticipated to grow at 5.8% CAGR through 2032 as facial tissue paper made from virgin wood pulp is widely used due to its softness and premium quality

The U.S. industry was valued at USD 2.2 billion in 2022 and is anticipated to expand at a significant pace from 2023-2032, attributed to the growing awareness of health and hygiene, especially in light of the COVID-19 pandemic, to ensure cleanliness and personal care.

Kimberly-Clark Corporation, Procter & Gamble Co., Georgia-Pacific LLC, Essity AB (formerly SCA), Svenska Cellulosa Aktiebolaget (SCA), Cascades Inc., Sofidel Group, Kruger Products L.P., WEPA Group, Metsä Group (Metsä Tissue Corporation) among others.