Electric Rice Cooker Market Analysis

Electric Rice Cooker Market Analysis

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Based on type, the electric rice cooker market is divided into standard/basic cooker and multifunctional cooker. The standard/basic cooker segment held around USD 2 billion in industry revenue in 2022. These basic models are typically budget-friendly compared to their advanced counterparts. They appeal to cost-conscious consumers who seek a straightforward and reliable appliance solely for cooking rice. The demand for standard rice cookers remains steady as they provide essential functionality, ease of use, and a practical solution for preparing perfectly cooked rice without the added complexity of extra features.
 

Based on distribution channel, the electric rice cooker market is categorized into online and offline. The offline segment held a major industry share over 67% in 2022. The offline distribution channel continues to be lucrative for the industry due to its ability to reach a broad and diverse consumer base including those who prefer in-person shopping experiences. Physical retail outlets including appliance stores and kitchenware shops allow customers to see, touch & evaluate products before making a purchase. Additionally, personalized assistance from sales representatives can help consumers make informed decisions.
 

North America dominated the electric rice cooker market with a major share of over 35% in 2022. U.S. electric rice cooker manufacturers are asserting their dominance in the North America industry by consistently introducing high-tech appliances. These manufacturers are at the forefront of innovation, launching smart rice cookers equipped with advanced features. High adoption of smart way of living gadgets are accelerating the demand of smart consumer goods in this region.