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Electric Coffee Mugs Market Size - By Product Type (Cordless Type, Power Cord Type), By Material (Ceramic, Stainless Steel, Glass), By End User (Household, Commercial), By Distribution Channel (Online, Offline), Regional Outlook & Global Forecast, 2024 – 2032

  • Report ID: GMI8175
  • Published Date: Feb 2024
  • Report Format: PDF

Electric Coffee Mugs Market Size

Electric Coffee Mugs Market size was valued at USD 1.54 billion in 2023 and is anticipated to register a CAGR of over 4.6% between 2024 and 2032. Electric coffee mugs, also known as smart mugs or heated travel mugs, have been gaining popularity in recent years due to their convenience and ability to maintain the desired temperature for extended periods.

Electric Coffee Mugs Market

The electric coffee mugs market demand has been steadily increasing as consumers seek innovative ways to enjoy their hot beverages on the go. This convenience has contributed to the rising popularity of these mugs. Consumers are seeking electric coffee mugs that offer customization options such as temperature settings, LED color displays, and personalized designs. Companies are responding by offering a variety of colors, patterns, and features to cater to individual preferences.

Manufacturers are also continuously improving the technology behind electric coffee mugs. Recent advancements include better insulation, longer battery life, faster heating times, and integration with smartphone apps for temperature control & customization. With the growing awareness of environmental issues, ’the use of eco-friendly materials and energy-efficient designs in electric coffee mugs is rising. Manufacturers are increasingly using sustainable materials and designing products that are easy to recycle.

Electric coffee mugs are often priced higher than traditional mugs or thermoses, which can be a barrier for price-sensitive consumers. Electric coffee mugs require proper maintenance to ensure longevity and optimal performance. This includes regular cleaning and occasional descaling, which some users may find cumbersome. Concerns regarding the durability of electronic components, such as heating elements and temperature sensors, may deter some individuals from investing in electric coffee mugs.

Some users may also find the battery life of electric coffee mugs insufficient for their needs, especially during long trips or workdays. Additionally, the need to recharge the mug periodically may inconvenience users. Smart features in electric coffee mugs may rely on compatibility with specific devices or operating systems, limiting their appeal to certain market segments. Connectivity issues or software bugs may also affect the user experience negatively. There may be concerns about the safety of electronic components, such as overheating or malfunctioning, which can pose risks to users or damage the mug itself.

Electric Coffee Mugs Market Trends

The market for electric coffee mugs is expanding beyond traditional coffee drinkers. Tea enthusiasts, hot chocolate lovers, and even soup consumers are recognizing the benefits of a portable mug that can keep their beverages at the perfect temperature. Integration with smart home systems, such as Alexa or Google Home, is becoming common in electric coffee mugs. This allows users to control the mug's temperature or receive notifications through voice commands or smartphone apps.

With the rise of technology, electric coffee mugs are incorporating wireless charging capabilities, eliminating the hassle of dealing with cords & plugs and providing a more convenient user experience. There is a growing trend toward eco-friendly materials in the manufacturing of electric coffee mugs. Consumers are increasingly becoming conscious of the environmental impact of their purchases, leading to a demand for mugs made from sustainable materials such as bamboo, stainless steel, or recycled plastics.

Some electric coffee mugs are also available with health-tracking features such as hydration reminders and caffeine intake tracking, appealing to health-conscious consumers. The demand for electric coffee mugs is expected to continue rising as manufacturers innovate to meet consumer demands for convenience, customization, sustainability, and technological integration.

Electric Coffee Mugs Market Analysis

Electric Coffee Mugs Market Size, By Product Type, 2022-2032 (USD Million)

Based on product type, the cordless type of segment dominated around USD 900 million revenue in 2023. Cordless electric coffee mugs are convenient for on-the-go use. Users can easily carry them around without worrying about finding a power outlet. Cordless designs eliminate the risk of tripping over cords or accidentally pulling the mug off a table, particularly in busy environments or households with children or pets.

Additionally, cordless electric coffee mugs typically come with features, such as automatic shut-off and temperature control, providing added convenience. Overall, cordless electric coffee mugs offer a combination of convenience, safety, and versatility, making them a popular choice for coffee lovers on the move.

Electric Coffee Mugs Market Share, By Material, 2023

Based on material, the ceramic segment accounted for an electric coffee mugs market share around 55% in 2023. Ceramic materials can retain heat, keeping the coffee warm for longer periods compared to other materials such as plastic or stainless steel. Ceramic mugs often come in stylish designs and colors, complementing the user’s kitchen decor or personal style.

Additionally, ceramic is inert and does not react with the contents in the mug, ensuring that there is no unwanted flavor transfer or contamination. Most ceramic electric coffee mugs are dishwasher-safe, making them easy to clean and maintain. This is particularly advantageous for busy individuals who do not have time for handwashing.

Based on distribution channel, the online segment held over 74% of the electric coffee mugs market share in 2023. Consumers often prefer to physically inspect products before purchasing as it allows them to assess their quality, features, and design, influencing their buying decision. Additionally, some consumers may feel more confident purchasing electric coffee mugs from physical stores due to the perceived trust and credibility associated with established brick-and-mortar retailers, lending legitimacy to the product and the brand.

North America Electric Coffee Mugs Market Size, 2022 - 2032, (USD Million)

North America electric coffee mugs market size reached USD 495 million in 2023. The region is home to a significant portion of the world's population including densely populated countries such as the U.S. and Canada. With a large population, the demand for electric coffee mugs surges. Economic development in countries across North America has led to rising income levels and an expanding middle class. As disposable income increases, consumers are willing to spend more on electric coffee mugs, fueling their demand in the region.

Electric Coffee Mugs Market Share

Global Company Market Share Analysis, 2023

In 2023, dominant companies including Cauldryn, Glowstone, Burnout, Muggo, and Geezo collectively held a 20% - 30% market share. The market is highly fragmented with industry leaders actively engaged in strategic initiatives such as mergers & acquisitions, facility expansion, and partnerships to broaden their product portfolios, reach a wider customer base, and strengthen their market presence. These companies continuously invest in research & development to improve their products and incorporate new technologies, enabling them to stay ahead of the competition.

Electric Coffee Mugs Market Companies

Major companies operating in the electric coffee mugs industry include:

  • Cauldryn
  • Glowstone
  • Burnout
  • Muggo
  • Geezo
  • OHOM
  • Ember
  • ionMug
  • CMG Technologies
  • Tanfel
  • CN Innovations
  • GIAN
  • Dou Yee Technologies
  • Future High-Tech

Electric Coffee Mugs Industry News

  • In March 2022, Trung Nguyen, a Vietnamese coffee chain, began the international expansion of its premium café brand, Trung Nguyen Legend, and its instant coffee range by opening its first store in Shanghai.
  • In March 2020, Pasabahce launched a new range of products including Napa goblets, the Veneto collection of five different glassware, the Elysia collection, Highness, the Timeless & Amber collection, Miss tea glasses, and Estrella, among others. This new product launch allowed the company to expand its already existing portfolio of drinkware products while increasing sales.
  • In March 2020, Steelite International acquired William Edwards Limited, a manufacturer of fine bone china tableware collections. This strategic acquisition allowed the company to expand its existing product offerings and strengthen its global market position.

The electric coffee mugs market research report includes in-depth coverage of the industry, with estimates & forecast in terms of revenue (USD Million) and volume (Million Units) from 2018 to 2032, for the following segments:

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Market, By Product Type

  • Cordless type
  • Power cord type

Market, By Material

  • Ceramic
  • Stainless steel
  • Glass

Market, By End User

  • Household
  • Commercial

Market, By Distribution Channel

  • Online
  • Offline

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Malaysia
    • Indonesia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • MEA
    • Saudi Arabia
    • UAE
    • South Africa
    • Rest of MEA


Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

The market size of electric coffee mugs reached USD 1.54 billion in revenue in 2023 and is set to witness 4.6% CAGR between 2024 and 2032, owing to the increasing demand to offer convenience and ability to maintain the desired temperature for extended periods.

Cordless electric coffee mugs industry size generated USD 900 million in 2023, as these mugs are convenient for on-the-go use and several other features, such as automatic shut-off and temperature control.

North America market size was USD 495 million in 2023, attributed to the growing disposable incomes spurring consumers to spend more on electric coffee mugs.

Some of the leading manufacturers of electric coffee mugs are Cauldryn, Glowstone, Burnou, Muggo, Geezo, OHOM, Ember, ionMug, SMRTMUGG, CMG Technologies, and Tanfel.

Electric Coffee Mugs Market Scope

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Premium Report Details

  • Base Year: 2023
  • Companies covered: 15
  • Tables & Figures: 232
  • Countries covered: 24
  • Pages: 183
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