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Educational Toys Market Trends

Report ID: GMI6813
Published Date: Sep 2023
Report Format: PDF

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Educational Toys Market Trends

The increasing funding for the emerging educational toy startups focused on developing STEM skills in children is significantly driving the industry expansion. For instance, in April 2021, PlayShifu, an Augmented Reality (AR) technology startup, secured Series B funding totaling USD 17 million. Inventus Capital India led the investment with In?exor Ventures entering as a new investor. This round also saw participation from the existing backers including Chiratae Ventures and Bharat Innovation Fund. PlayShifu specializes in crafting captivating and immersive AR experiences designed for children, promoting the early development of STEM skills.

Authors: Avinash Singh, Sunita Singh

Frequently Asked Questions (FAQ) :

Global market for educational toys was valued at USD 56.4 billion in 2022 and is anticipated to register a CAGR of over 7% between 2023 and 2032, owing to focus on fostering creative thinking in toddlers & kids.

The supermarkets & hypermarkets segment held a market share of around 42% in 2022 and is projected to grow through 2032, backed by the collaborative agreements among toy makers and supermarkets & hypermarkets for the distribution of educational toys.

North America market held around 35% revenue share in 2022 and will continue to grow attributed to the emerging educational STEM toy startups that introduce fresh ideas and products that align with the region's emphasis on STEM education.

CocoMoco Kids, JAKKS Pacific, Inc., Lego, Mattel Inc., Melissa & Doug, LLC, Ravensburger AG, Simba Dickie Group, TOMY Company, Ltd., and WowWee Group Limited.