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Prominent enterprises in the e-pharmacy market include :
These companies have been actively working toward leveraging novel technologies and rolling out new innovations to gain a competitive edge over others. For instance, in January 2023, Optum Rx pharmacy services company of UnitedHealth Group launched the Price Edge tool that helps the consumer to get the prescription drug at an affordable price. This tool compares available direct-to-consumer pricing for traditional generic drugs with insurance pricing. The introduction of such tools helped the company to strengthen its customer base.