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Regarding the product category, e-pharmacy market share is bifurcated into prescription medicine and OTC products. The industry revenue from the OTC products segment is poised to grow at over 13.5% CAGR from 2023 to 2032, attributed to the broad range availability of internet pharmacies. Easy availability of medicines, rising consumer awareness, and the ability to treat various common health conditions at lower cost are some crucial factors accelerating segmental growth. Moreover, increased safety and efficacy of OTC products and their use in primary care will boost product acceptance through the ensuing years.
North America e-pharmacy market is expected to garner over USD 138.9 billion in revenues by 2032. The regional market growth is primarily attributable to the increasing internet penetration and a considerable rise in the adoption of digital technologies. Furthermore, the prominence of leading industry players in the region offering services in the international market and the expanding network of local pharmacies and drugstores offering online and doorstep delivery services is projected to augment the North American market share during the forecast period.