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Based on transportation mode, the ocean freight segment is poised to show tremendous growth through 2032. Thriving digital freight matching startups in the ocean freight sector, backed by substantial funding, are propelling this segment in the market. These startups leverage innovative technologies and seamlessly connect shippers and ocean carriers.
For instance, in September 2022, Nyshex, a startup that serves as a digital infrastructure for shipping by connecting shippers and ocean carriers, disclosed that it has secured a Series B funding of USD 25 million. Collate Capital led the funding with contributions from Blumberg Capital, Goldman Sachs, and NewRoad Capital. With rising series fundings, these startups will enhance the platform features, improve efficiency, and ensure reliability, attracting more businesses to digital ocean freight solutions.
Based on technology, the mobile applications segment accounted for 55% of the digital freight matching market share in 2022, due to the increased transparency and efficiency. These apps provide real-time visibility of shipments, allowing shippers and carriers to track cargo, monitor routes, and receive timely updates.
For instance, in May 2023, Transfix, Inc. unveiled a collaboration with Highway, a carrier identification solution engineered to minimize fraud and enhance digital bookings. This integration aims to boost transparency and efficiency in carrier compliance and onboarding procedures. With streamlined communication and paperless transactions, they enhance collaboration, reducing delays and errors. By leveraging geolocation services and IoT integration, mobile apps optimize routes and ensure cargo safety, resulting in more reliable & efficient freight operations, boosting their adoption in the logistics industry.
North America digital freight matching market size dominated around USD 7.7 billion in 2022, propelled by its technological advancements, placing it at the forefront of innovations. The region boasts a robust IT infrastructure and a culture of early technology adoption. This environment nurtures the development and deployment of sophisticated digital freight matching solutions. As companies leverage emerging technologies such as AI and IoT, these innovations enhance the efficiency of digital freight platforms. This technological prowess establishes North America as a leading market, driving the evolution and expansion of digital freight matching services in the region.