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Digital Freight Matching Market Size - By Transportation Mode (Rail Freight, Road Freight, Ocean Freight, Air Freight), Technology (Web-based Platforms, Mobile Applications, Enterprise Solutions), End User, Service, Regional Outlook & Forecast, 2023 - 2032

  • Report ID: GMI6907
  • Published Date: Oct 2023
  • Report Format: PDF

Digital Freight Matching Market Size

Digital Freight Matching Market size was valued at USD 23.9 billion in 2022 and is anticipated to register a CAGR of over 15% between 2023 and 2032. The rising need for connectivity between carriers and shippers has been a major requirement in logistics industry. This requirement is fulfilled through platforms and application integration with logistics facilities. Moreover, the technological advancement has been an advantage to support the demand for streamlined logistics, as digital freight matching platforms offer efficient and real-time solutions that guarantee reliable partnerships.

Digital Freight Matching Market

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Digital freight matching is a technology-driven process that connects shippers with available carriers or trucks using online platforms or mobile applications. DFM platforms use algorithms to match shippers' freight loads with suitable carriers, optimizing routes, reducing empty miles, and improving overall efficiency in the transportation industry. This technology enhances visibility, reduces costs, and accelerates the process of finding, booking, and managing freight shipments.


Fragmentation of the logistics industry presents significant challenges to the digital freight matching market. With diverse stakeholders using different systems and processes, achieving standardization and interoperability is complex. Integration hurdles arise when attempting to connect disparate systems, hindering seamless communication between shippers and carriers. Establishing universal protocols and industry standards becomes imperative to overcome these challenges, ensuring smooth data exchange and enhancing the effectiveness of digital freight matching platforms across the diverse logistics sector landscape.

COVID-19 Impact

The COVID-19 pandemic accelerated the adoption of digital freight matching solutions, positively bolstering the market. Amid disruptions caused by lockdowns and supply chain challenges, businesses turned to digital platforms to remotely optimize freight operations. The need for contactless & efficient logistics solutions surged, leading to increased acceptance of digital freight matching services. This shift in behaviour boosted market growth and also highlighted the resilience and adaptability of these technologies during times of crisis.

Digital Freight Matching Market Trends

Security enhancements in freight matching are driving the digital freight matching industry growth. Measures such as QR code validations and advanced authentication methods bolster trust between shippers and carriers, curbing fraudulent activities. For instance, in August 2023, Transfix, a digital freight matching startup, introduced a security enhancement using Quick Response (QR) barcodes to validate load authenticity via smartphones. This advancement equipped the shipping industry with enhanced capabilities to counter the recent surge in carrier fraud incidents.

Moreover, companies are increasingly focusing on sustainable transportation solutions to reduce empty miles, leading to reduced fuel consumption and emissions, aligning with sustainability goals. For instance, in January 2023, Nexocode has reported that utilizing GPS trace devices, sensors, and various IoT devices, logistics firms can monitor the real-time location and status of their vehicles, enabling efficient tracking of transportation assets. These trends collectively indicate a promising future for the market, offering innovative solutions for the evolving demands of the transportation and logistics industry.

Digital Freight Matching Market Analysis:

Digital Freight Matching Market Size, By Transportation Mode, 2021-2032 (USD Billion)

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Based on transportation mode, the ocean freight segment is poised to show tremendous growth through 2032. Thriving digital freight matching startups in the ocean freight sector, backed by substantial funding, are propelling this segment in the market. These startups leverage innovative technologies and seamlessly connect shippers and ocean carriers.

For instance, in September 2022, Nyshex, a startup that serves as a digital infrastructure for shipping by connecting shippers and ocean carriers, disclosed that it has secured a Series B funding of USD 25 million. Collate Capital led the funding with contributions from Blumberg Capital, Goldman Sachs, and NewRoad Capital. With rising series fundings, these startups will enhance the platform features, improve efficiency, and ensure reliability, attracting more businesses to digital ocean freight solutions.

Digital Freight Matching Market Revenue Share, By Technology, 2022

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Based on technology, the mobile applications segment accounted for 55% of the digital freight matching market share in 2022, due to the increased transparency and efficiency. These apps provide real-time visibility of shipments, allowing shippers and carriers to track cargo, monitor routes, and receive timely updates.

For instance, in May 2023, Transfix, Inc. unveiled a collaboration with Highway, a carrier identification solution engineered to minimize fraud and enhance digital bookings. This integration aims to boost transparency and efficiency in carrier compliance and onboarding procedures. With streamlined communication and paperless transactions, they enhance collaboration, reducing delays and errors. By leveraging geolocation services and IoT integration, mobile apps optimize routes and ensure cargo safety, resulting in more reliable & efficient freight operations, boosting their adoption in the logistics industry.

North America Digital Freight Matching Market Size, 2021-2032 (USD Billion)

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North America digital freight matching market size dominated around USD 7.7 billion in 2022, propelled by its technological advancements, placing it at the forefront of innovations. The region boasts a robust IT infrastructure and a culture of early technology adoption. This environment nurtures the development and deployment of sophisticated digital freight matching solutions. As companies leverage emerging technologies such as AI and IoT, these innovations enhance the efficiency of digital freight platforms. This technological prowess establishes North America as a leading market, driving the evolution and expansion of digital freight matching services in the region.

Digital Freight Matching Market Share

Major companies operating in the digital freight matching industry are:

  • C.H. Robinson
  • Convoy
  • DAT Solutions
  • KeepTruckin
  • Loadsmart
  • Motive Technologies
  • Uber Freight
  • Delhivery
  • Flexport
  • Rivigo
  • Loji Logistics

Companies such as Uber Freight, C.H. Robinson, Convoy, Inc., Loadsmart Inc, DAT Solutions, LLC. Transfix and Motive Technologies held more than 30% market share in 2022.  The companies offering digital freight matching solutions leverages advanced technology. Moreover, these companies are fierce, driving innovation and service enhancements. The competition in the market is characterized by a combination of technology, industry expertise, global presence, data analytics, and innovative solutions.

Digital Freight Matching Industry News:

  • In August 2023, Trucker Tools, a prominent provider of freight matching and tracking software in the logistics industry, revealed a partnership with BNSF Logistics. This collaboration involves real-time freight tracking, digital freight matching, and automated booking services integrated into BNSF Logistics' operations across North America.

The digital freight matching market research report includes an in-depth coverage of the industry with estimates & forecast in terms of revenue in (USD Million) from 2018 to 2032, for the following segments:

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Market, By Transportation Mode

  • Rail Freight
  • Road Freight
  • Ocean Freight
  • Air Freight

Market, By Technology

  • Web-based Platforms
  • Mobile Applications
  • Enterprise Solutions
  • Others

Market, By Service

  • Load Posting
  • Carrier Search
  • Real-time Matching
  • Others

Market, By End User

  • Shippers
  • Carriers
  • Freight Brokers
  • 3PL 
  • Others

The above information has been provided for the following regions and countries:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Russia
    • Sweden
    • Netherlands
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ANZ
    • Southeast Asia
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE


Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of digital freight matching reached USD 23.9 billion in 2022 and is set to grow at over 15% CAGR between 2023 and 2032, says this GMI report.

The mobile applications segment held around 55% market share in 2022, owing to the increased transparency and efficiency offered by this technology in digital freight matching.

North America market was worth over USD 7.7 billion in 2022, propelled by technological advancements in the region, placing it at the forefront of innovations.

C.H. Robinson, Convoy, DAT Solutions, KeepTruckin, Loadsmart, Motive Technologies, Uber Freight, Delhivery, Flexport, Rivigo, and Loji Logistics.

Digital Freight Matching Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 20
  • Tables & Figures: 356
  • Countries covered: 21
  • Pages: 160
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