Cricket Equipment Market Analysis

Cricket Equipment Market Analysis

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The cricket equipment industry by product is segmented into bats, balls, protective gear, stumps, and others. The protective gear segment held over USD 1.2 billion revenue in 2023. Protective gear is expected to dominate the cricket equipment market due to the high level of safety it provides. Helmets, batting pads, gloves, and thigh guards protect players against the impacts of fast-moving cricket balls. Protective gear reduces the chance of serious injuries, such as concussions, fractures, and bruises, by cushioning the body and absorbing stress, especially in high-risk areas including the head, hands, and legs.

Modern protective gear is designed to provide maximum protection while maintaining comfort and flexibility. Lightweight materials, ergonomic designs, and breathable textiles allow players to move freely and comfortably on the field without feeling restricted by their protective gear, resulting in free movement and agility.

The cricket equipment market by distribution channel is segmented into online and offline. The offline segment dominated around USD 1.9 billion revenue in 2023. Despite the growing popularity of online shopping, physical sports retailers dominate the market owing to their ability to provide consumers with a unique and personalized purchasing experience. Many cricket equipment customers prefer offline stores as they allow them to try out equipment in person and obtain expert guidance from skilled staff.

One of the biggest benefits of brick-and-mortar sports retail outlets is the ability to physically inspect cricket equipment before making a purchase. Customers can touch, feel, and test various bats, gloves, pads, and other equipment, allowing them to make informed judgments based on comfort, fit, and performance.

Asia Pacific cricket equipment market accounted for 53% of the revenue share in 2023. The Asia Pacific region, home to cricket-crazy countries, such as India and Australia, is positioned to maintain its dominance in the market due to its vast & devoted fan base. As cricket is a huge part of the national identities of Bangladesh, India, and Australia, there is a huge market in the region for cricket equipment including bats, balls, protective gear, clothes, and accessories. Also, the region is a major hub for the production of cricket equipment, with nations including Sri Lanka, Pakistan, and India being well-known for their affordable yet excellent cricket gear manufacturing.