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The global cosmetic oil industry is fragmented in nature comprising of several global and regional players. Some of the prominent industry players include :
The key industry participants have ramped-up merger & acquisition initiatives over the past few years, to generate public awareness regarding their existing & upcoming technologies & products, to compete with their rival’s product portfolio. For instance, in September 2021, Symrise Cosmetic Ingredients entered into a strategic partnership with Kobo to expand the sunscreen and color cosmetics business
New product launches are also employed significantly by the existing market players for enhancing their market share. For instance, in October 2020, doTERRA announced several new essential oil products and diffusers, including three new wellness programs designed to help people focus on their specific health goals. Also, in October 2021, Symrise filed a range of patent applications for its multifunctional cosmetic ingredient Hydrolite 7 green.