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Leading companies in the coenzyme Q10 industry, including Now Foods, are using innovative methods to expand their regional footprint such as strategic partnerships, mergers, and product launches. For instance, the company introduced a CoQ10 Antioxidant Cream made to support skin health and reduce oxidative stress. Similarly, Kaneka Corporation being a global leader in the production of CoQ10, offers high quality and purity, while also being at the front of R&D propelling innovation in the application. Similar steps are being undertaking by other major companies, namely: