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The global cellulose market was highly fragmented with the presence of multiple small & large market participants across the globe, offering identical products. Prominent industry participants are doing substantial investments in new product development to strengthen their expertise in cellulose materials and gain an edge over their competitors.
With increasing demand for eco-friendly, biodegradable and water-soluble products, many manufacturers are investing in these technologies to gain a competitive advantage. In January 2020, Daicel Corporation introduced an environmental-friendly form of cellulose acetate. The new product is expected to solve the marine plastic waste problem as it decomposes in seawater, twice as fast as conventional products.
Some of the key manufacturers of the cellulose industry are
Some of the key strategies adopted by these manufacturers are backward integration, acquisition, production capacity expansion and new product development.