Bran Market Analysis

Bran Market Analysis

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Based on source, the wheat segment dominated around USD 29.17 billion revenue in 2022, due to the widespread consumption of wheat-based products globally, such as bread and cereal. Its high fiber content and nutritional benefits make it a popular choice among consumers seeking healthier dietary options. As a result, wheat bran consistently captures a significant portion of the market. Rice bran follows closely in market share, especially in regions where rice is a dietary staple, like Asia. It is valued for its versatility and is utilized in various food products, cooking oils, and animal feed.
 

Based on application, the food products segment accounted for 45% of the bran market share in 2022. Consumers are increasingly seeking healthier dietary options, and bran's high fiber content and nutritional benefits make it a popular ingredient in these products. The demand for bran-infused food products continues to grow, reflecting shifting consumer preferences. Animal feed constitutes another substantial segment, driven by the ever-expanding livestock and poultry industry. Bran is a valuable component in animal feed formulations, contributing to improved nutrition and overall health in livestock.
 

Based on distribution channel, the B2B transactions account for a significant portion of the bran industry share. In this channel, bran is primarily supplied to food manufacturers, bakeries, livestock farms, and other businesses involved in food production and animal feed. The B2B segment thrives due to the substantial demand for bran as an ingredient in various food products and animal feed formulations. Bran is often purchased in bulk quantities by these businesses to meet their production needs.
 

Asia Pacific bran market size held over USD 28.17 million in 2022. APAC has a large and diverse population with a significant portion of it relying on grains like rice and wheat as dietary staples. Rice bran, in particular, is widely used in Asian cuisine, contributing significantly to the market share. The popularity of rice-based dishes and products drives demand for rice bran both within the region and for export. The burgeoning middle class in many APAC countries has led to increased consumer spending on health-conscious food products. As consumers become more health-aware, they are turning to bran-based items as they recognize the benefits of dietary fiber and improved nutrition.