Bifidobacterium Market Analysis

Bifidobacterium Market Analysis

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The bifidobacterium market from bacterium longum segment held over USD 32.12 billion revenue in 2022. Bifidobacterium longum can support & promote gut health along with maintaining a healthy balance of gut microbiota, supporting digestion, and contributing to the holistic wellness of the gastrointestinal system. Bifidobacterium longum has been researched for its potential immune-modulating properties. It is believed to enhance immune response along with contributing to a healthy immune system. Bifidobacterium longum is often considered a vital element in specific product formulations such as probiotic supplements, functional foods, and infant formula.
 

The dietary supplements segment accounted for 40% of the bifidobacterium market share in 2022. The rising consumer focus on preventive health & wellness is propelling the intake of dietary supplements for the overall well-being of the consumer as well as specific health benefits. The growing focus on maintaining a healthy gut microbiome and digestive health is driving the demand for Bifidobacterium-based probiotic supplements. The increasing customer inclination toward organic & alternate health solutions is propelling advancements in Bifidobacterium-based pharmaceutical & nutraceutical formulations. The rising concentration on animal health & welfare is enhancing the demand for probiotic feed additives in animal nutrition.
 

The bifidobacterium market from adults segment is estimated to register a CAGR of 7.6% through 2032. The growing acknowledgment of the role of gut microbiota in infant health & development is encouraging the inclusion of Bifidobacterium strains in infant formulae and baby food products. The focus on enhancing gut health as well as improving the overall well-being of livestock & poultry is leading to the integration of Bifidobacterium strains into animal feed formulations.
 

The bifidobacterium market from online retail segment is set to continue growing in the coming years. The rising popularity of e-commerce platforms as well as the increase in online shopping are delivering consumers convenient ways to access Bifidobacterium supplements & probiotics. There is a level of trust & credibility associated with the purchasing of Bifidobacterium products from pharmacies and drugstores as these outlets are considered trustworthy sources of health-related products.
 

The U.S. bifidobacterium market was reached USD 38.34 billion revenue in 2022. The elderly population in North America is more aware of maintaining a healthy lifestyle owing to which they are often seeking dietary supplements to support their overall health. Bifidobacterium strains are normally used in probiotic supplements to promote digestive health and immune functions in aged adults. North America has a well-developed retail infrastructure with numerous supermarkets, health food stores, pharmacies, and online platforms offering a wide range of Bifidobacterium products. The convenient access to Bifidobacterium supplements & probiotics via various retail channels is also contributing to the market demand.