Bakery Products Market Analysis

Bakery Products Market Analysis

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The bakery products market from biscuits segment dominated around USD 234.5 billion revenue in 2022. Biscuits and bread dominate the bakery market and are the main products. Cakes and pastries play an important role because of their popularity and variety of flavours. The demand for pizza crust is increasing, driven by the rise in pizza consumption. Rusk varieties desired for flexibility and durability are also gaining popularity in the market.
 

The gluten-free segment accounted for 26% of the bakery product market share in 2022, due to heightened health consciousness and dietary restrictions. Fortified products, enriched with essential nutrients, appeal to health-oriented consumers. The demand for organic, low-calorie, and sugar-free bakery items is on the rise as consumers prioritize healthier alternatives in their diets, steering market demand towards these segments.
 

The indirect sales channels segment held over 70% of bakery products market share in 2022. In the dynamic bakery products industry, direct sales channels are rapidly growing and becoming increasingly prominent. Company-owned stores and online platforms allow for direct consumer engagement, enhanced brand visibility, and the opportunity to tailor offerings. On the other hand, indirect channels such as supermarkets, convenience stores, and specialty retailers continue to dominate, providing widespread accessibility and showcasing bakery products to a broad consumer base, solidifying their market presence.
 

U.S. bakery product market size surpassed USD 42.2 billion in 2022. With strong industry policies and a culture of embracing throwbacks, the U.S. the market has grown exponentially. Factors such as diverse consumer preferences, changing tastes, and continued demand for bakery ingredients contribute to the country’s dominant role in the bakery industry in North America.