Baby Stroller and Pram Market Analysis

Baby Stroller and Pram Market Analysis

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Based on product type, the market is divided into lightweight strollers, full-size strollers, jogging strollers, travel systems, double strollers, frame strollers, others.. Lightweight strollers held the dominant market share of USD 440 million in 2022. The lightweight and compact design of these strollers cater to parents looking for travel-friendly options that are easy to fold, carry, and store. Designed for maneuvering through city environments, these strollers attract parents living in urban areas where space is limited. Demand is driven by parents who lead active lifestyles and seek strollers specifically designed for jogging or off-road use, with features like enhanced suspension and all-terrain capabilities

Based on frame material, the market is categorized into Metallic, Non Metallic. Metallic accounted for over 60% industry share in 2022. Aluminum frames are popular for their durability and lightweight properties, attracting parents seeking sturdy yet easily maneuverable strollers. Steel frames offer a robust and stable structure, appealing to consumers looking for strollers known for their strength and ability to withstand wear and tear over time. Plastic frames are often used in budget-friendly strollers due to their cost-effectiveness and lightweight design, attracting price-conscious consumers. Titanium frames offer exceptional strength and durability, attracting consumers seeking top-tier strollers known for their resilience and longevity.

North America dominated the baby stroller and pram market in 2022. Within North America, the U.S. generated a revenue of over USD 275 million in 2022. The growing emphasis on health and fitness has fostered a culture of active living across North America. North American consumers often value outdoor activities and fitness. Jogging strollers and all-terrain options are in demand among parents seeking strollers suitable for jogging or off-road use. Urban areas in North America often have bustling cities with limited space. Demand is high for compact, lightweight, and easily maneuverable strollers suitable for city living and navigating through crowded areas.