Air-Dried Food Market Size

Air-Dried Food Market Size

B2C Air-Dried Food Market size was valued at over USD 19 billion in 2018 and is estimated to exhibit over 10% growth through 2026. B2B Market exceeded USD 65 billion in 2018 and will grow with more than 7.5% CAGR till 2026. 

Rapidly growing packaging sector will trigger the air-dried food market growth over the upcoming years. These products are widely incorporated for making downstream packaged food items. Rising population and increasing disposable income levels have led to the increased consumption of packaged foods over the past few years. Due to lifestyle changes and busy schedules, people do not get enough time to prepare meals. Hence, they are opting for less time-consuming options such as packaged foods in recent times. Such trends will boost the air-dried food industry over the forecast period.

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Air drying is a process of removing moisture content from various food items in order to extend their shelf life and prevent bacterial contamination. Air drying is based on the principle of evaporation in which water is removed with the help of heated air. Different techniques such as hot air drying, microwave drying, twin stage air drying, etc. are used in this process. Air dried food retains most of the appearance and color with respect to original food products. As moisture content is significantly reduced, it aids in preventing growth of bacteria responsible for food spoilage thereby extending shelf life of food products. Most of the nutritional value of these food products remain intact and no extra preservatives or colors are added during the process of air drying. These above-mentioned benefits are responsible for rising popularity of the product among consumers, thus boosting air-dried food market demand.

Industry growth may be hindered by high costs associated with the product. The product costs are relatively higher than fresh food products owing to processing requirements and higher product shelf life. Additionally, less awareness about the product within developing countries may restrict their growth in upcoming years. Many consumers still believe air drying leads to reduction of quality characteristics of food products. People lack knowledge about usage of these products in preparation of various recipes, dishes, meals, etc. All these factors may pose significant threat to the air-dried food market demand between 2019 and 2026.