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AdTech Market Trends

Report ID: GMI7614
Published Date: Dec 2023
Report Format: PDF

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AdTech Market Trends

The integration of AI and ML technologies in AdTech was poised to become more prevalent. These technologies enable more sophisticated targeting, ad personalization, and predictive analytics. Advertisers were expected to leverage AI and ML to analyze vast amounts of data, automate decision-making processes, and enhance overall campaign performance, making advertising strategies more efficient and effective. For example, in July 2023, Omnicom, the marketing communications company, revealed a strategic partnership with Google during the ongoing Cannes Lions 2023 event. In a groundbreaking move, Omnicom is set to integrate Google's generative AI models into its Adtech platform, marking the inaugural commercial application of Google's innovative generative AI. This collaboration is designed to enhance the creative capabilities of Omnicom's Adtech platform, offering brands personalized and impactful advertising opportunities to optimize their marketing efforts.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

Market size for AdTech was worth USD 839 billion in revenue in 2023 and is projected to expand at over 14% CAGR from 2024 to 2032 attributed to the emergence of new ad formats and platforms.

The large enterprises segment held 65% revenue share of the AdTech industry in 2023 and is expected to record robust growth through 2032 owing to the increasing capacity to revolutionize advertising strategies and provide data-driven insights for precise targeting.

North America held around 39% of the AdTech industry revenue share in 2023 and is poised to witness substantial growth through 2032 owing to the robust technological infrastructure, high digital literacy, and the mature advertising ecosystem in the region.

Some leading AdTech firms are Adobe Inc., Alibaba Group Holding Limited, Amazon.com, Inc., Google LLC, Meta Platforms Inc., Microsoft Corporation, Netapp Inc., PubMatic, Taboola, Twitter Incorporation, ZETA Global