Home > Pressrelease > Western Europe Ready-to-Eat Meat market size to be worth over USD 63.5 billion by 2027

Western Europe Ready-to-Eat Meat market size to be worth over USD 63.5 billion by 2027

  • Published Date: February 23, 2022

According to a new research report by Global Market Insights Inc., the Western Europe Ready to Eat Meat Market size is anticipated to surpass USD 63.5 billion by 2027.

Meat consumption patterns in the Western European countries have undergone a gradual transition over the past few years, which creating significant growth to the ready to eat meat market. Shift in consumer preferences from consumption of home-cooked meat to readily available convenience meat products are expected to foster the market growth. Ready-to-eat meat product attributes which are relatively easier & faster to handle, cook, and consume will encourage the consumption of ready-to-eat meat products during the forecast period.

Intensifying demand for ready-to-eat meat products with a high nutritive value such as high protein content and lower levels of cholesterol & calorific values without compromising on the flavor and taste profile of the product. This is expected to stir up a wave of innovations in ready-to-eat meat in the coming years, thus propelling market growth.

Increasing desk-bound lifestyles, busy schedules, increased working hours, and lack of time to cook have driven consumer attention toward the consumption of ready-to-eat meat products for the past few years. The sudden occurrence of the COVID-19 pandemic has compelled people to stay indoors and rely more on e-commerce to order food products, thereby raising the demand for packaged food. The sale of food & beverage products is expected to rise soon in different regions of the world owing to changing consumption patterns of the people in the region.

Busy schedules and increasing premium brand sales have spurred the growth of supermarket and hypermarkets segment

Western Europe ready to eat meat market value from supermarkets and hypermarkets form segment is projected to grow over USD 17.25 billion by 2027.  Busy schedules and increasing premium brand sales have spurred the growth of supermarket and hypermarkets in the region. The population living in the urban areas prefers purchasing from departmental stores and supermarkets due to the availability of all products under one roof. Supermarkets and hypermarkets are operating as large-scale conglomerates with thousands of locations to small specialty stores with a single storefront.

Increased food retail sales from supermarkets will drive ready to eat meat market sales. The pandemic created a strong push toward online shopping through supermarkets and many consumers also prefer the in-store shopping experience, which is likely to boost the product sales from supermarket distribution channels. The supermarket and other physical stores are redesigning their spaces to make customers keep separated and make them feel safe from COVID-19 infection. A few customers prefer in-store experience and physical interaction with the product before purchase.

Increasing consumer reliance towards precooked food will stimulate market growth from sausage segment

Western Europe ready to eat meat market from the sausages segment was valued at USD 9.60 billion in 2020 and is estimated to reach a value of USD 17.80 billion by 2027 owing to the increasing consumer demand for pre-cooked sausages along with consumer preference toward a constantly changing variety of food items.

Companies offer different types of sausages such as grilled, scalded, dry, and semi-dry sausages, which are anticipated to fuel the product demand. A wide variety of meat and sausages produced by manufacturers along with the availability of a traditional range of products is anticipated to boost the ready-to-eat meat sausages market growth.

Likewise, demand for emulsified cooked sausage is anticipated to gain traction in the region. Consumer demand for sensorial, functional, and economical attributes will foster the demand for emulsified cooked sausages, thus accelerating market growth. Emulsified boiled sausages provide good texture to both warm & cold sausages, good color, optimal bite, good slice ability, and no water loss after heating. The emulsified sausages such as pork sausages are formulated with different ingredients for improving the color, shelf life, and providing unique flavor to the meat products. Furthermore, manufacturers focus on the development of the stuffing process of sausages and adapting solutions to meet the desired product properties, proliferating emulsified sausages market growth. 

Browse key industry insights spread across 210 pages with 117 market data tables and 40 figures & charts from the report, “Western Europe Ready-to-Eat Meat Market by Product Type (Sausage {Emulsified Cooked Sausage}, Cooked Ham, Chicken {Cooked RTE Chicken (Chilled Chicken/Poultry, Breaded Chicken, Fried Nuggets)}, Breaded Fish), By Distribution Channel (Food Service Provider, Supermarkets & Hypermarkets, Convenient Stores, Independent Retailers, Online Retailers),” in detail along with the table of contents:

Western Europe ready-to-eat meat is gaining traction owing to increasing demand for quick & easy-to-prepare balanced food

Western Europe ready-to-eat meat market from France is projected to gain traction with the CAGR of 7.1% through 2027 owing to the growing trend of flexitarian along with the consumer demand for quick & easy-to-prepare balanced food. The consumer demand for meat products, which are fast & easy to prepare is driving the consumer attention toward the development of meat-based products.

In addition, the rising popularity of ready-to-eat and ready-to-cook chicken products as compared to raw meat will escalate ready-to-eat meat demand. According to Spain poultry producers, the poultry sector has been restructuring toward manufacturing of value-added chicken products to offer consumers a variety of ready-to-eat meat products, representing high growth opportunities for the market. An increase in consumer awareness of the link between wellness & diet is opening new doors to innovations.

Key manufacturers in the market are investing in several activities such as mergers, acquisition, collaboration, and research and development, as the ready to eat meat products are available in wide range of varieties including ready to eat chicken, cooked ham, grilled chicken, breaded chicken, nuggets, and others. Some of the key players operating in the Western Europe ready to eat meat industry OSI Group, Vismara SpA, Ifantis SA, Dawn Farms, Van Hessen BV Kleinemas Fleischwaren GmbH & Co. KG, Dat Schaub A/S and James T Blakeman & Co Ltd.

Authors: Kunal Ahuja, Sarita Bayas