Matcha market size is estimated to surpass USD 5.5 billion by 2027, according to a new research report by Global Market Insights Inc.
Matcha is a tea powder, which is made into a beverage solution for consumption. The tea plants before harvest are covered with shade cloths. This initiates the leaves growth and provides them with a better texture & flavor, which is prepared into a fine powder. These are carefully selected, steamed for 3 - 4 minutes to stop fermentation, later dried, and stored in cold storages for a longer time to deepen the flavor. The dried leaves are then stone-grounded and turned into a fine powder.
Increase in demand for ceremonial grade tea owing to its purity and energy boosting properties will augment market share
Matcha market from ceremonial grade witnessed a consumption of over 10 million kilo tons in 2020. Ceremonial in traditional terms means that the tea master offers the best collection as pure matcha tea to honor guests in tea ceremonies. Thus, its niche appeal and traditional value are anticipated to boost product demand. Ceremonial matcha boosts metabolism, burns calories, and enhances vitamin C, zinc, chromium, magnesium, and selenium in the body. The increased global attention toward health is likely to increase product landscape.
The strong taste & unique flavor of the ceremonial grade along with its potential to provide relaxation and reduce stress levels will further boost the matcha market size. The increasing ceremonial matcha consumption owing to its benefits such as make a person alert, calm down without jitters, and help in sustaining the mental focus without crashing down are likely to drive the market statistics.
Browse key industry insights spread across 240 pages with market 292 data tables and 32 figures & charts from the report, “Matcha Market Statistics, By Production Technology (Pan Fried, Steamed), By Grade (Ceremonial, Classic, Culinary), By Application (Regular Tea, Matcha Beverages, Food, Personal Care & Cosmetics) Industry Analysis Report, Regional Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2021 – 2027” in detail along with the table of contents:
An active lifestyle resulting in an increasing demand for healthy food products will drive the matcha demand for food applications.
Matcha market demand from food applications is expected to exceed USD 620 million by 2027. The product is being used in food additive formulations due to the rising consumer awareness in calorie reduction and nutrition enhancement. The antioxidant & vitamin-rich composition of the tea powder is used to brew the antioxidant-rich green tea in baking and smoothies. The rising prevalence of chronic diseases is driving the demand for healthy food & beverage alternatives, which will further fuel the matcha demand for food applications.
Increase in health awareness along with the incorporation of matcha tea-based foods & beverages will fuel business expansion in Asia Pacific.
Asia Pacific matcha market is anticipated to exceed USD 2 billion by 2027. An increase in health awareness along with the presence of increased number of tea drinkers is anticipated to positively influence industry outlook. The ancient culture & traditions pertaining to tea in China and Japan will drive the regional market growth. Innovations and experiments have led to the incorporation of matcha in the preparation of various beverages including lattes, smoothies, and juices. Various café houses and food chains have incorporated various matcha based foods & beverages in their food options, which will propel the matcha demand.
The matcha market is competitive with the presence of various players such as Sun Time Tea Company, Vivid Vitality, Mizuba Tea Company, Tea’s Me Company, Kissa Tea GmbH Company, ITO EN Ltd, Aoi Tea Company, Matcha Maiden, Aiya America, Shaanxi Dongyu Tea, DoMatcha, Midori Spring, Encha, and Ippodo Tea. Companies are involved in business strategies such as production expansion, new product launches, and mergers & acquisitions for business expansion.