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Orange Juice Market size in China to exceed $1bn by 2026

  • Published Date: March 2, 2020

China Orange Juice Market size is set to surpass USD 1 billion by 2026, according to a new research report by Global Market Insights Inc.

Orange juice is manufactured from oranges and may or may not contain additional ingredients such as sweeteners, water, and preservatives. It is sold for commercial, institutional and household consumption and is manufactured by either hot or cold press method. Rapid shift from high calorie carbonated drinks along with increasing consumer inclination to opt for healthier alternatives should boost China orange juice industry demand.

Changing consumer perceptions on nutrition and adoption of western dietary patterns to boost market outlook

Increasing inclination for natural ingredients in beverages along with rising demand for pure juices is likely to encourage consumption. Increasing awareness on negative health impacts owing to presence of chemicals and pesticides used in agriculture, the prevalence of cancer, and other chronic diseases have prompted consumers to opt for organic and NFC orange juices, driving the overall product growth. Other factors, such as environmental and sustainability issues have also boosted China orange juice market growth.

Rising disposable income coupled with rapid shift towards adopting western dietary patterns is likely to boost product demand. Manufactures are rapidly investing in research and marketing initiatives to broaden their consumer base and capitalize on emerging trends in market. Orange juice drinks are being marketed by cold-pressed, organic and other attractive taglines. Shift of consumers towards healthy alternatives to beverages containing preservatives and sweeteners, is likely to trigger China market trends.

Rising awareness on health benefits of non-concentrated orange juice to foster market demand

Rising consumer awareness towards high sugar content in aerated drinks along with a rapid shift from fizzy drinks is likely to boost non concentrated orange juice demand. Additionally, orange juice has rich nutritional profile which improves skin texture, boosts metabolism, and satiates appetite. Rapid shift towards consuming high quality, fresh, and adulteration free beverages is the major driver boosting China orange juice market statistics.

Increasing awareness towards health benefits of non-concentrated orange juice is likely to propel market demand. Non concentrated orange juice is made from cold press method which aids in retaining its nutritional profile. Furthermore, non-concentrated orange has higher concentration of antioxidants & vitamins and low glycemic index which aids in digestion without triggering insulin level which should boost Chinese industry demand.

“As per industry forecasts, China non-concentrated orange juice is forecasted to witness substantial growth with a CAGR of over 6% at the end of 2026 owing to changing lifestyles & shift in dietary patterns fueled by rising living standards and disposable income”.

Browse key industry insights spread across 140 pages with 124 market data tables and 9 figures & charts from the report, “China Orange Juice Market Size By Product (Juice {Concentrate, Not From Concentrate}, Nectar, Still Drinks), By Storage Requirement (Normal Temperature, Chilled), By Distribution Channel (Supermarkets And Hypermarkets, Convenience Stores, Specialty Food Stores, Online Retail), By Region (Region 1 [Heilongjiang, Jilin, Liaoning, Hebei, Shanxi, Henan, Shandong], Region 2 [Jiangsu, Shanghai, Anhui, Zhejiang], Region 3 [Hubei, Jiangxi, Fujian, Guangxi, Guangdong, Hainan, Hunan], Region 4 [Neimongol, Gansu, Ningxia, Shaanxi, Sichuan, Chongqing, Guizhou, Yunnan], Region 5 [Xinjiang, Qinghai, Xizang]) Industry Analysis Report, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2019 – 2026” in detail along with the table of contents:

Rapid investment in marketing orange juice products in supermarkets to strengthen brand recognition is likely to boost product demand

Industry players are rapidly investing in research & marketing to gain brand recognition in market and broaden their customer base. Manufacturers are engaged in distributing free samples at supermarkets, advertising on billboards and social media to attract young population. Also, increasing investment to provide high quality and attractive tetra packs is likely to encourage consumption and accelerate China orange juice market outlook.

Mainstream supermarkets such as Kroger, Ren Ren Le, Yonghui, and Metro offer plethora of packaging sizes in the orange juice segment. They also stock multiple brands of a product and act as a highly effective channel to advertise new products. This channel has emerged as a major tool to effectively market and promote the sales of orange juice which should boost market growth.

“As per the analysis, China orange juice market share from supermarkets & hypermarkets is forecasted achieve over 30% CAGR from 2020 to 2026 owing to increasing investments in research and marketing initiatives”.

Rising disposable income coupled with increasing population and modernization trends in China to boost product demand

Rising disposable income and modernization trends in emerging regions of China such as Jiangsu, Anhui, Zhejiang, and Shanghai is likely to boost market share. Increase in demand for NFC orange juice in the region owing to high consumer focus on freshness and health benefits of consuming fresh juices. Moreover, the presence of major retailers including Walmart, Alibaba and Carrefour provides numerous opportunities for the sales of packaged products for the orange juices manufacturers.

Rising internet peneteration along with expansion of online shopping and the wide use of mobile shopping applications will provide lucrative opportunities for the growth of China orange juice market. Industry players are investing in online retail portals along with offering regular discount deals on orange juice products to promote bulk buying behavior among consumers which should trigger China orange juice market outlook.

Industry players are rapidly investing in new packaging methods and fruit juice extraction technology to gain maximum share in competitive market scenario. They are also engaged in consolidations by entering into joint ventures and acquisitions to gain maximum market share. Strong emphasis on brand recognition techniques by providing organic products sourced from locally grow oranges, free sample distribution in market, schools, and universities remains pivotal strategy to broaden consumer base and boost China orange juice market trends. Some key players in market include Nongfu Spring, Summi (Group) Holdings Limited, China Huiyuan Juice Group, Citrus World, RITA Beverages, NAWON F&B, TAN DO REFRESHING WATER CO., LTD, WANA Beverage, Louis Drefus Company, Uni-President, Coca Cola, Pepsi Co, Suntory, Malee Group, and Dole Food Company.

Authors: Kunal Ahuja, Amit Rawat