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Baby Food Market size is set to reach $140.96 billion by 2030

  • Published Date: August 2, 2022

According to a new research report by Global Market Insights Inc., Baby Food Market size is set to reach USD $140.96 billion by 2030. Increasing R&D activities for developments in new food products and the rising baby food demand from emerging economies, including China and India, are driving the market growth.

Furthermore, expanding organized supermarkets & retail shops and robust distribution networks are driving the global baby food market. Attractive marketing and merchandising of retail shops, supermarkets, shopping malls, and e-retailing are spurring the sales of baby food products. Accessibility to a wide range of nutritional baby food & supplements along with easy ordering & delivery facilities will positively contribute to increased product sales. The availability of specific result-based testimonials of baby food significantly leverages the credibility of trust among online consumers. Moreover, increasing investments and plans for expansion of supermarkets & hypermarkets across Asia Pacific will prominently drive product availability and sales & distribution. For instance, the global retail industry observed growth of 9.7% in 2021.

Stringent government regulations on baby food, changing regulatory policies and compliance requirements will hinder the baby food market size. Additional expenses associated with gaining approvals, maintaining compliance requirements, and obtaining custom clearances will further impact the overall business size. For instance, government agencies in the U.S., such as the Food and Drug Administration (FDA) and the U.S. Department of Agriculture (USDA), impose various federal guidelines and regulations on organic food product manufacturers.

Browse key industry insights spread across 350 pages with 530 market data tables & 26 figures & charts from the report, “Baby Food Market Size, By Product (Prepared, Dried, Baby Formula), By Distribution Channel (Hypermarket, Supermarket, Convenience Stores, Online), By Age Group (Infant, Toddler, Pre-school), By Category (Organic, Inorganic), Industry Analysis Report, Regional Outlook, Application Growth Potential, Price Trends, Competitive Market Share & Forecast, 2022 - 2030”, in detail along with the table of contents:

The dried baby food segment will foster business growth

The dried baby food segment is expected to exceed USD 34.9 billion by 2030. Dried baby food is considered a convenient nutritious food and is also available through retail channels, driving the segment growth. Dried baby food has a longer shelf life and is available in many forms, such as flakes, powder, and small & large pieces, allowing babies to learn to chew and know different sensations. Several fruits, such as banana, mango, & pineapple, are also available in dried, powdered, or flakes in baby food products. Several companies are engaged in the production of dried baby foods. For instance, NurturMe’s dried baby food products include organic fresh fruits and vegetables, such as crisp apple, scrumptious squash, and blends of sweet potato, carrots & raisins, that are available for older babies.

Online distribution channel to account for a considerable market share

Baby food market from online distribution channel will grow at a CAGR of over 6.6% from 2022 to 2030. The rising e-commerce industry across regions and the inclination of consumers toward online channels are driving the segmental expansion. The introduction of a subscription-based model is anticipated to disrupt the online distribution channel of baby foods. For instance, in 2018, Bobbie Baby, a baby food start-up, accumulated funding of USD 2.4 million from Bolt. The company formulates natural ingredient-based baby food and aims to sell its products through subscription models.

Toddler age group is anticipated to support the overall market statistics

Baby food market from toddler age group segment is expected to surpass USD 47 billion by 2030. Toddlers come under the age group between 12 to 36 months. Baby food offers balanced nutrients required for the physical, social, and cognitive development of babies.

Inorganic baby food is set to exhibit a steady growth during the forecast period

Baby food market from inorganic segment is expected to grow at a CAGR of 5.9% through 2030. Organic baby food is high priced but inorganic food is relatively cheaper and does not require high-quality ingredients, thus supporting the product demand.. However, growing consumer preference for organic baby food is expected to boost the demand for inorganic food during the forecast timeframe.

Strategic initiatives are set to augment growth in the APAC region

Asia Pacific baby food market accounted for a significant share of around 64.2% in 2021 owing to rising consumer spending, the growing population, and hectic lifestyles. The regional demand for organic baby food will be driven by the large consumer base in China, India, and Japan. The market will witness growth owing to the increased number of births in China and India. For instance, Nestle has installed a new production facility at Shuangcheng, Harbin, China for Nutripuff, a cereal snack for babies.

The high concentration of population in regions such as China and India are set to be the primary growth engines, driving the demand for baby food products. The region is experiencing a rapid surge in urbanization and modernization. Increasing household incomes and the rising middle-class population are set to positively influence baby food sales. Consumers are anticipated to increasingly adopt baby food as a preferred way of feeding.

Acquisitions, joint ventures, and geographic expansion are the key market strategies

The key industry players are involved in new product developments, capacity expansion, and acquisitions. For instance, in 2021, The Kraft Heinz Company launched a plant-based baby food line. Some of the prominent global baby food manufacturers in the market include Nestle, Abbott Laboratories, Danone S.A., The Kraft Heinz Company, Kewpie Corporation, Hain Celestial, Hero Group, Bubs Australia Limited, HiPP, Asahi Group, Symrise, DMK Group GmbH, Friesland Campina, Milupa GmbH, and PZ Cussons.

Authors: Kiran Pulidindi, Hiralkumar Patel