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Adaptogens Market size to exceed $14bn by 2027

  • Published Date: February 11, 2022

Adaptogens Market size is set to surpass USD 14 billion by 2027, according to a new research report by Global Market Insights Inc.

Adaptogens are non-toxic plants such as mushrooms or herbs which provide various health benefits such as improving immunity and relieving physical, chemical and biological stress and anxiety, among others. Holy basil is one of the herbs which can be consumed as supplements or brewed as teas. The product soothes prolonged symptoms of stress, improves energy, physical performance, and stamina in human body. Consumption of pre-mix powder form or capsule form of the product aids in boosting immune system and energy levels and refreshes the mind.

Increasing consumer demand for immune boosting supplements should support ginseng segment demand

Adaptogens market from ginseng source is poised to surpass USD 2.5 billion by 2027. Growing consumer interest in dietary supplements with ingredients supporting immune health has accelerated innovation in this field which is likely to drive the demand for ginseng over the forecast period. Ability of ginseng to boost immune health and relieve long-term stress in human body should boost product demand. Increasing efforts by drug manufacturers to incorporate new and natural ingredients in different pharmaceutical products to boost immunity and reduce the undesirable effects of stress on the body should favor the product demand.

The growing trend of incorporating plant-based ingredients in diet has created opportunities for adaptogens in food & beverage and dietary supplement applications, which should boost ginseng demand during the forecast period. Increasing prevalence of stress-related disorders along with growing consumer demand for products supporting health and well-being is anticipated to boost the overall product landscape.

Browse key industry insights spread across 270 pages with 302 market data tables and 21 figures & charts from the report, “Adaptogens Market Forecasts By Source (Ashwagandha, Ginseng, Astragalus, Holi Basil, Rhodiola rosea, Schisandra, Adaptogenic mushrooms), End-Use (Powder, Capsule, Tea & Beverages), Application (Food & Beverage, Dietary supplements, Pharmaceuticals, Cosmetics, Animal Feed), By Distribution Channel (Offline {Supermarkets/Hypermarkets, Drugstore, Grocery & convenience store}, Online), Industry Analysis Report, Regional Outlook, Application Potential, Price Trend, Competitive Market Share & Forecast, 2021 – 2027in detail along with the table of contents:

Increasing investment in R&D to develop adaptogen-based food & beverages should stimulate market outlook

Adaptogens market from food & beverages application is expected to exceed USD 5 billion by 2027. Growing consumer interest in food & beverage products with natural ingredients capable of imparting therapeutic properties such as boosting mental health and overall well-being should drive market size. Increasing product innovations such as development of adaptogen-based vegan and keto-friendly canned coffee which offers increased functionality and mitigates adverse effect of caffeine should further propel market statistics.

Rising consumer interest towards consumption of food products with immunity boosting property during the COVID-19 pandemic is likely to favor market growth during the forecast period. Also, high demand for sustainable and organic food products is anticipated to fuel product demand from the food & beverage applications. Rising consumer demand for soups, ready-to-eat meals and sauces with natural and healthy ingredients should augment product demand. Increasing consumer demand for clean label packaging of food products should further boost demand for natural ingredients in food & beverage products, thus promoting global adaptogens market trends.

Rising demand for adaptogens from tea & beverage products to gain instant energy should boost product adoption

Global adaptogens market from tea & beverage is anticipated to exceed USD 3 billion by 2027. The product provides steady source of energy and relaxation owing to which it is widely used for formulation of tea & beverages. Instant tea fortified with adaptogenic mushrooms provides wellness and instant energy to human body which should drive global market share.

Stress reduction property and various functional benefits of adaptogens are likely to make it an ideal choice for use in on-the-go and ready-to-drink beverages. Reishi mushroom provides anti-cancer properties, controls blood sugar, fights fatigue and depression owing to which it is widely used in beverages and teas.

Ability to closely inspect and instantly purchase products should promote purchase of adaptogens through offline distribution channels

Global adaptogens market from offline distribution channel is expected to exceed USD 9 billion by 2027. Offline distribution channel offer benefits of immediate product purchase, quick return, personalized recommendation from staff, no time delivery and are more transparent and safer as compared to online payments. Customer interest in easier purchase and returns without any complicated process should shift consumer attention towards purchase of adaptogens through offline distribution channel during the forecast period.

Growing consumer inclination towards adoption of healthy dietary habits and active lifestyle should drive APAC market statistics

Asia Pacific adaptogens market is slated to exceed USD 5 billion by 2027. Growing awareness regarding the importance of health and wellness should drive the demand for high quality dietary supplements, in turn favoring regional market size. Increasing consumer inclination towards adoption of preventive care measures rather than curative measures during the period of the COVID-19 pandemic is likely to drive the demand for adaptogens over the forecast period.

Growing consumer awareness regarding presentable looks and youthful radiance without any undesirable effects on skin is rapidly driving the demand for cosmetic products with natural ingredients in the region which should stimulate market forecasts. Increasing knowledge and growing awareness of consumers regarding the ingredients used in cosmetic products should favor adaptogens market expansion.

Authors: Kunal Ahuja, Sarita Bayas