Wireless Home Security Camera Market Analysis

Wireless Home Security Camera Market Analysis

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The 4K wireless home security camera market in Germany is poised to attain 15% gains through 2030on account of its capability to deliver superior video recording of the area. Several industry participants, such as Arlo Technologies Inc. and Reolink, offer 4K wireless home security cameras in Germany. For example, Arlo Ultra 2 Spotlight Camera delivers 4K HDR video with a 180° wide-angle lens for monitoring outside activities. The demand for 4K security cameras will further accelerate owing to the increasing availability of the products at economical rates.
 

The China PTZ wireless home security camera market is set to register nearly 17% growth rate through 2030. The market players are focusing on integrating advanced technologies with their product portfolios to garner the customer experience. For instance, in May 2022, Hangzhou Hikvision Digital Technology Co., Ltd. introduced a range of panoramic PTZ cameras to address the challenges of video recording in low-light environments. The device will also support customers in improving security parameters, reacting faster to security events, making smarter decisions, and reducing false alarms.
 

UK’s industry shipments are anticipated to cross approximately 1 million units by 2030. Home automation helps household owners in maximizing security, increasing energy efficiency, receiving timely home management insights, and improving flexibility for new appliances impacting the increasing usage for intelligent IoT solutions in the country. The rising installation of smart IoT devices will accelerate the demand for outdoor wireless home security cameras enabled with connectivity features with Amazon Alexa, Google Assistant, and Apple HomeKit.
 

The online distribution channel held about 45% of the market share in 2021. Several individuals opt to purchase wireless home security cameras from the company website or e-commerce sites due to the convenience offered by the companies in terms of multiple payment options, home delivery, and price comparison. E-commerce brands are introducing new sales campaigns on their platforms to attract more customers. Furthermore, in May 2022, Amazon India unveiled the SecureFest sale, offering lucrative deals on smart security cameras on major brands including Imou, QUBO, TP-Link, and Xiaomi. Such marketing initiatives will increase the utilization of e-commerce sites for buying wireless cameras, thus driving online distribution channel expansion.
 

North America wireless home security camera market accounted for about 40% of the global revenue share in 2021 and will grow rapidly due to the increasing focus of government officials on developing the existing broadband infrastructure. In April 2022, the Government of Ontario announced a combined provincial and federal funding of around USD 56 million, supporting six projects to provide high-speed internet connectivity to more than 6,500 households in rural Southwestern and Northern Ontario. These initiatives will enhance the reach of stable and affordable internet connections to a broad range of families, enabling them to install advanced security cameras in their homes.