are the players involved in the steering wheel switches market growth. These companies have strong relations with OEMs to sell their products directly to them as well as to aftermarket through the network of dealers & distributors. Companies are launching newer products in the market to maintain its customer base. For instance, in June 2019, C& K components announced the launch of its new KSC XA tactile switch, designed for automotive interior and opening applications. These switches are suitable for the steering wheel or gear shift paddle applications.
Companies such as Panasonic are focusing on enhancing its vertical integration operation, i.e., performing in-house painting, molding, and production operations. The company offers push type switches in a variety of sizes and push travel, as well as both self-locking and non-locking styles. Panasonic also focuses on delivering reliable customer performance by providing customized automotive interior designs.