Sodium Lauryl Sulfate Market Analysis

Sodium Lauryl Sulfate Market Analysis

Dry sodium lauryl sulfate is projected to reach over USD 620 million by 2027 owing to its wide applications in detergent formulation and personal care & beauty products including lotions, creams, etc. Low concentrated dry SLS can be applied to household detergents and grooming products such as shampoos, cleaning agents, toothpaste, and shaving foams. Dry SLS also exhibits a strong antimicrobial effect on bacterial flora in the mouth, which further creates a scope for widespread usage as surfactant in toothpaste.
 

Dry SLS usually has an active matter close to or more than 90% and is thus preferred across applications where strong cleansing properties are needed including industrial cleaners and other applications, such as the textile & leather industries, for wetting and stabilization purposes. These applications will further contribute to the overall sodium lauryl sulfate market growth.
 

Household cleaners & detergents exhibited the highest share of over 55% in 2020 driven by increasing concerns on public health along with rising per capita income across countries including China, India, Brazil, Indonesia, Malaysia, and South Korea. Leading market players are actively adopting promotional strategies along with product improvisation in household & cleaning products.
 

The Asia Pacific sodium lauryl sulfate market revenue was valued at close to USD 265 million in 2020 due to the booming personal care & cleaning industry. Countries including India, Malaysia, Thailand, South Korea, Indonesia, and a few others are continuously creating awareness of personal health, hygiene, and care. For instance, the cosmetic industry of Japan domestically generated USD 36 billion in revenue in 2017. Skincare products accounted for a considerable market share in the cosmetic industry over the years.