Smartwatch Market Share

Smartwatch Market Share

The global smartwatch industry is fragmented, with prominent players, such as Apple, ASUS, Fitbit, Fossil, Garmin, Google, Huawei, Michael Kors, holding a market share of 10%-15%.
 

• In the market, Apple has the largest share due to its comprehensive product portfolio.
   
• The foremost position of Apple can be known for their loyalty along with the broad marketplace and its ecosystem. The company is known for its brand reputation, innovation, good user experience, and quality which makes smartwatch range from apple very appealing, especially for any iPhone user.
   
• This is also brought out by the deep interconnection of Apple Watch with the rest of Apple devices whereby users enjoy seamless pairing, handoff, and cross device usage.
   
•  In addition to loyal customers, Apple has remained the leader in the smartwatch game by introducing advanced features like Digital Crown, ECG, and blood oxygen monitoring, thus enhancing their standing in the health and fitness tracking.
   

Smartwatch Market Companies

Apple, a major player in the market, reported USD 391 billion USD in revenue in 2024. In September of 2023, Apple launched the Apple Watch Series 9 with the Apple Watch Ultra 2. These came with the new S9 chip which had an innovative double tap gesture control feature. Series 9 also had an incredibly bright display (up to 2000 kits) and more precise Siri commands due to the on-device processing. The introduction of carbon-neutral versions of the Series 9 smartwatches serves as a new benchmark for Apple’s products as these watches are the company’s first carbon-neutral recorded versions.
 

Major players operating in the smartwatch industry are:

• Apple
• ASUS
• Fitbit
• Fossil
• Garmin
• Google
• Huawei
• Michael Kors
• Motorola
• Polar
• Samsung
• Sony
• TomTom
• Virtual-Realties
• Xiaomi