Retail Ready Packaging Market Size

Retail Ready Packaging Market Size

Retail Ready Packaging Market size was valued at USD 62.9 billion in 2021 and is projected to exhibit 4.8% CAGR from 2022 to 2028 due to the burgeoning food & beverage industry across the globe. In terms of volume, the market is estimated to reach 49,488.8 kilo tons with 4.4% CAGR through the forecast period.

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Retail Ready Packaging (RRP) also referred to as shelf packaging is a secondary packaging that aids in the optimization of stock. These shelf ready products provide all the packaging advantages such as easy handling, efficient replenishment, and lightweight. RRP products are mostly recyclable and help in effective brand promotions; hence, are widely accepted across the globe.

Retail ready packaging is a vital packaging option used in food and consumer goods industries. The major advantage of these packaging units is that they are appealing to the eye and reduce the time needed to unpack products or set up displays. In corrugated applications, substrate plays a major role in dictating the appearance of ink on the finished job. Most corrugated boards are flexo printed either directly on the finished board or via pre-printing on the outer layer or liner or by laminating.

The printing quality on corrugated boxes is directly related to the defects occurring during the corrugation process. The ability to exhibit effective brand promotion strategies is anticipated to further drive the product demand throughout the assessment period. The food & beverage segment is one of the largest consumers of RRP products, propelling the retail ready packaging market revenue by the end of 2028.

Packaging has varied vital functions in the entire supply chain - from manufacturer to the final consumer in the retail trade. The primary function is to contain and protect the product during logistics. The secondary function is to promote the product by attracting the consumers’ attention and creating a positive impression that will result in retail ready packaging market sales in a highly competitive environment.