Plant Based Ingredients Market Trends

Plant Based Ingredients Market Trends

The increasing number of investments and acquisitions of plant-based startups by major food companies will prove favorable for the market demand. To cite an instance, in October 2023, leading vegan fried chicken firm VFC Foods purchased Clive’s Purely Plants, a U.K. plant-based pie, quiches, rolls, and nut roasts manufacturer to cater to consumers increasingly seeking varied plant-based options. The ongoing R&D efforts focused on creating innovative plant-based ingredients to mimic the taste and texture of traditional animal-based products will also add to the product uptake.