Phenoxyethanol Preservatives Market Analysis

Phenoxyethanol Preservatives Market Analysis

On the basis of product, the phenoxyethanol preservatives market is bifurcated into phenoxyethanol P5 and phenoxyethanol P25. Phenoxyethanol P5 shows a substantial growth rate over the forecast time period as it is a premium grade preservative with phenol content less than 5 ppm, making it a preferred choice for cosmetics manufacturers.
 

Higher phenol content can be toxic for humans so phenoxyethanol P25 is mainly preferred as a solvent or plasticizer in various water based architectural and industrial coatings. Thus, with increasing construction activities and industrial development activities, the phenoxyethanol preservatives demand of is likely to escalate in coming years.
 

Based on application the phenoxyethanol preservatives market is segmented into home & personal care, pharmaceuticals, dyes and inks, and others. The others application segment includes metal working fluids, jet fuel additives, chemical intermediates, etc. Home & personal care segment holds almost 45% share of the overall market as this segment includes household detergents, cosmetics, perfumes and ointments.
 

Growing demand for safe and paraben free cosmetics had obliged cosmetics manufacturers to invest more in R&D activities in order to develop phenoxyethanol preservative blends having better efficacy and making them suitable for various cosmetics products while adhering to the strict norms. These trends are expected to continue and drive the product market growth rate over the forecast time period.

Asia Pacific phenoxyethanol preservatives market enumerated revenue of more than USD 40 million in 2018, and will show decent growth over the forecast time spell. This is due to increasing product application in home & personal care and pharmaceutical products. With increasing real income and aggressive marketing strategies adopted by leading cosmetics manufacturer the product penetration is increasing across the region.
 

Europe is one of the leading cosmetics markets across the globe and is expected to show a substantial growth rate in phenoxyethanol market over forecast time period. Countries such as France, Italy, and Germany have leading cosmetics manufacturing companies and after the approval for using phenoxyethanol preservative in limited concentrations by the European Council, it is being used by companies such as Revlon and Unilever.