Pet Dietary Supplements Market Analysis

Pet Dietary Supplements Market Analysis

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The pet dietary supplements market is segmented based on product type to Pills/Tablets, Chewables, Powders, Others (Syrups, oils, etc.). Among these segments, chewables is the most preferred segment holding largest market of USD 1.22 billion in 2023, as they can eat a chewable supplement as they’d eat a treat or any other food.

Based on Supplement type the market is divided into Multivitamins used for overall wellness, Probiotics and Prebiotics for healthy digestion, Antioxidants, Proteins and Peptides, Glucosamine for hip and joint health, Others (Omega-3 Fatty Acids, S-Adenosyl Methionine, etc.). The glucosamine segment dominates the market, as it is known for being effective in treating joint issues, it’s in high demand among aging pet populations and active breeds.

Based on Application the market is classified Skin and Coat, Hip and Joint, Digestive Health, Calming/Stress/Anxiety, Weight Management, Others (Urinary Tract Disease, Diabetes, Oral Care, Renal, etc.) The hip and joint segment is ruling the market owing to the increasing population of older pets. Persistent joint pain in pets can induce a reluctance to engage in typical activities, causing stress and anxiety, thereby posing significant threats to their overall health. To address these concerns, various joint supplements incorporate soothing ingredients like glucosamine and chondroitin.

Based on Price Range the pet dietary supplements market is segmented into Low (<25$), Mid (25$-50$), High (>50$). Based on pet type the market is divided into Dogs, Cats, Horses, Birds, Fish and aquatic pets, Others (Rabbits, Goats, etc.) The dogs’ segment is the leading segment and is expected to stay as the leading segment during the forecast period as dogs are the most popular pets around the world and the adoption rate of dogs is extremely high. Additionally, the cats’ segment is also expected to grow at a higher rate as they provide great comfort and companionship to the owners, resulting in increase in demand for cats as pets.

Based on distribution channels the market is separated into online channels and offline channels. The offline segment has held the largest share in the market. The offline segment consists of specialty stores, mega retail stores and others like departmental stores, etc. Supplements like multi-vitamins, omega-3 fatty acids, and skin and coat care products are readily available in these types of stores which contributes significantly to the growth of this market.

Currently, North America leads the Pet dietary supplements market, driven by a surge in pet ownership and increased spending on comprehensive pet care services, including food, insurance, grooming, and veterinary care. The region's commitment to holistic pet health is boosting the demand for dietary supplements. In the Asia Pacific, a growing perception among pet owners that traditional pet food may not fulfill all health requirements is driving the increased adoption of supplements. This, coupled with a proactive approach to addressing nutritional deficiencies, positions the Asia Pacific market for substantial growth soon.