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Personal Development Market Size

  • Report ID: GMI6647
  • Published Date: Sep 2023
  • Report Format: PDF

Personal Development Market Size

Personal Development Market size was valued at USD 40.1 billion in 2022 and is estimated to register a CAGR of 7% between 2023 and 2032, due to the growing awareness among individuals about the need for continuous personal growth. Consumers are seeking ways to enhance their skills, boost self-confidence, and find greater fulfillment in their lives. The heightened consciousness about the benefits of self-improvement is majorly driving market size, fueling the demand for resources & services aimed at helping individuals achieve their goals and unlock their potential.


The deep-seated need for self-esteem and self-worth is augmenting the personal development market growth. Consumers are seeking resources and guidance to boost their self-confidence, overcome challenges that are encountered in the process of self-improvement, and develop a positive self-image. As they strive for greater self-worth, personal development offerings, such as self-help books, confidence-building courses & motivational speakers, become valuable tools. The market caters to the universal desire to feel more empowered, respected & fulfilled, addressing the fundamental need for self-esteem & self-worth.


The personal development market has become densely saturated with an excess of self-help books, courses, and coaches. This saturation can create challenges for new entrants and established providers as it becomes increasingly difficult to differentiate one's offerings. Consequently, consumers may face information overload and struggle to discern the most reputable & effective resources, potentially diminishing the overall quality and impact of personal development products & services in the market.

Authors: Preeti Wadhwani

Frequently Asked Questions (FAQ) :

The market size of personal development reached USD 40.1 billion in 2022 and is set to witness 7% CAGR from 2023 to 2032, due to the growing awareness among individuals about the need for continuous personal growth worldwide.

The personal coaching/training instrument segment was valued at USD 14.96 billion revenue in 2022, on account of the growing adoption of financial coaching programs by global educational institutes.

North America held over 34% of the market share in 2022, owing to the increasing awareness about mental health and wellness in the region.

Dale Carnegie & Associates, Inc., Franklin Covey Co., Hay House Publishing, Omega Institute, Landmark Worldwide Enterprises Inc., and The Arbinger Institute, OpenSesame Inc. are some of the major personal development companies worldwide.

Personal Development Market Scope

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Premium Report Details

  • Base Year: 2022
  • Companies covered: 15
  • Tables & Figures: 252
  • Countries covered: 21
  • Pages: 252
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