Period Panties Market Analysis

Period Panties Market Analysis

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Based on type, the period panties market is segmented into brief, bikini, boyshort, high-waist, and others. The brief segment witnessed the largest revenue size at USD 73 million in 2022 and is estimated to exceed USD 107.8 million by 2032. Menstrual briefs are designed with a higher waistline and fuller coverage, which provides effective leak protection. The extended coverage helps prevent leaks from occurring, giving individuals peace of mind, and allowing them to feel confident and secure during their menstrual cycle.
 

Moreover, menstrual briefs are often made with breathable and moisture-wicking materials that help maintain proper airflow and reduce the risk of irritation or discomfort. They can contribute to overall vaginal health and provide a more comfortable experience during menstruation. Furthermore, an increasing availability of period panties along with various other businesses working towards creating novel technology will support the segment revenue.
 

The period panties market is segmented by distribution channel into retail pharmacy, hospital pharmacy, e-commerce channels, brick & mortar, and supermarket/hypermarket. Retail pharmacy segment dominated the global market accounting for more than 35% business share in 2022 and is estimated to witness significant revenue at USD 129.6 million by 2032. The demand for this segment will substantially increase due to the several advantages it offers such as personalized medical advice to customers, convenience, easy accessibility of products as well as other household items. Moreover, the growing awareness regarding menstrual disorders among the female population base is further augmenting the segment progression.

U.S. period panties market accounted for USD 45.4 million in 2022 and will grow momentously to reach USD 66.7 million by 2032. The affordability of period panties among the target population base and ongoing technological developments are primarily responsible for the growth of the U.S. market size. Further, the region's high healthcare spending on health care management and rising disposable income will propel the expansion of the North America market. Also, the substantial presence of well-established market participants and the favourable regulatory environment result in a number of product approvals and launches, particularly in the U.S.