Panty Liners Market Analysis

Panty Liners Market Analysis

Based on type, the panty liners market is segmented into disposable and reusable. The disposable segment witnessed the largest revenue size at USD 408.1 million in 2022. Disposable panty liners offer convenience and ease of use. They are pre-packaged and individually wrapped, making them portable and easily accessible for on-the-go use. Once used, they can be conveniently disposed of, eliminating the need for washing or carrying used liners.
 

Moreover, disposable panty liners provide a hygienic solution for managing vaginal discharge, light menstrual flow, or as a backup for other menstrual products. They are designed to be used once and then discarded, reducing the risk of bacterial growth or infections that may occur with prolonged use of reusable products. Furthermore, disposable panty liners are thin and discreet, allowing for comfortable wear without bulkiness. They can provide a sense of confidence and protection without being noticeable under clothing.
 

The panty liners market is segmented by distribution channel into retail pharmacy, hospital pharmacy, e-commerce channels, brick & mortar, and supermarket/hypermarket. Retail pharmacy segment dominated the global market accounting for more than 35% business share in 2022. The demand for this segment will substantially increase due to the several advantages it offers such as personalized medical advice to customers, convenience, easy accessibility of products as well as other household items. Moreover, the growing awareness regarding menstrual disorders among the female population base is further augmenting the segment trends.
 

U.S. panty liners market will grow momentously to reach USD 173.1 million by 2032. The affordability of panty liners among the target population base and ongoing technological developments are primarily responsible for the growth of the U.S. market size. Further, the region's high healthcare spending on health care management and rising disposable income will propel the expansion of the North America market. Also, the substantial presence of well-established market participants and the favourable regulatory environment result in a number of product approvals and launches, particularly in the U.S.