Outdoor LED Display Market Size

Outdoor LED Display Market Size

Outdoor LED Display Market size was valued at over USD 2.5 billion in 2015, and will grow at over 20% CAGR from 2016 to 2024

Major installation benefits include advanced features such as high definition resolution, brightness, good pixel pitch, energy efficiency, durability and portability. As a result, various corporate brands opt for these solutions to advertise their offerings. Growing demand for advanced applications such as video walls, advertising boards, scoreboards, stadium screens and perimeter boards is expected to drive outdoor LED display market share over the forecast timeframe. LCD and projector technology present viable product substitutes. However, with constantly changing screen dynamics, lower operating costs, and higher energy efficiency, these devices will continue gaining adoption in sports events and advertising.

Growing demand for wireless data connections for billboards, high resolution 10 mm signs that are ideal for high pedestrian traffic zones as well as customizable content are expected to revolutionize growth over the next eight years. Customized content can be programmed and changed based on expected audience, scheduled events, weather conditions and flow of inventory in order to reach the target demographic based on the location. Mobile outdoor advertisement is forecast to play a vital role in this technology. Ads on taxicabs jointed by billboards is expected to provide companies an opportunity to reach their demographic. Phone kiosk advertising, news racks, benches and other customized applications will exhibit high demand.